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Category management can be taken to a whole new level by following a more structured, analytical and data-driven approach. The category management workflow proposed in this white paper is intended to facilitate such an approach.

Execution is the key. Although you may theoretically have the right route to market, the appropriate products, the best campaigns, effective merchandizing and excellent sourcing, the moment of truth comes when it is time to execute. In our experience, the difficulties only become apparent when you attempt to execute your strategies in stores. It is essential, therefore, that you plan for excellence in both design and delivery – and this is especially true in the case of category management.

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