Automotive OEMS must reinvent customer touchpoints to survive

Amsterdam, July 14, 2020 – As the automotive industry continues to change, the direct link to customers is becoming something from the past. More consumers move towards newer trends such as shared mobility or electric cars, and the touchpoints with the end customer become more difficult to navigate. BearingPoint believes there are two major priorities for automotive after sales service providers (OEMs):

1. Create new opportunities to build new customer touchpoints that are both online and offline
2. Leverage new ways of gathering data and analytics to provide insight into customer needs and wants.

To stay ahead of the market, leading automotive OEMs are acting now in new and innovative ways to stay connected to their customers.

Although today’s digital era brings changes and disruptions to many industries, the following adage is still true: those who own the customer touchpoints own the customer. Automotive OEMs will need to react quickly to avoid becoming pure hardware providers as customer touchpoints continue to shift away from the traditional automotive value chains.

Dr. Stefan Penthin, Global Leader Automotive at BearingPoint

About BearingPoint

BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: The first unit covers the advisory business with a clear focus on five key areas to drive growth across all regions. The second unit provides IP-driven managed services beyond SaaS and offers business critical services to its clients supporting their business success. The third unit provides the software for successful digital transformation and regulatory requirements. It is also designed to explore innovative business models with clients and partners by driving the financing and development of start-ups and leveraging ecosystems.

BearingPoint’s clients include many of the world’s leading companies and organizations. The firm has a global consulting network with more than 10,000 people and supports clients in over 70 countries, engaging with them to achieve measurable and sustainable success.

For more information, please visit:

• www.bearingpoint.com
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• @BearingPoint