For many, the drum beat which has surrounded the GDPR deadline over the last 18 months has been hard to
miss, along with it the raft of information on how best to prepare. But for some, the task of navigating GDPR
compliance has seemed like a steep mountain to climb and many organisations are asking questions like “Are we
ready or not?”; “Have we done the right things?”; “What more should we be doing?” and in some instances it is
still “What’s GDPR?”!
Today’s consumer is changing rapidly but not only due to technologically changes. Experience but also product quality, trust, and ecological concerns are making consumers more aware and more demanding. Retailers must address these drivers, using technology in innovative ways to move towards a sense of belonging that customers are seeking.