Along with the launch of Apple’s two new iPads in October 2014, the technology company surprised the public and mobile network operators with the introduction of a new feature – the Apple SIM.
This feature offers more flexibility for the customers but puts network providers into fear of losing their last stronghold - the control for direct customer ownership.
For the moment, fear is exaggerated, but it has the potential to disrupt the mobile industry just like smartphones did. For operators, it is important to understand the potential impact of the new Apple SIM for their business.
Find out more about Apple’s new SIM card and learn how operators should react to this innovation.