Category management, the concept of managing categories as strategic business units, plays a key role in retail success.

Based on our experience of category management improvement projects, there is a clear gap between what research studies and reports present as best practices and many companies’ day-to-day category management activities.

Category management can be taken to a whole new level by following a more structured, analytical and data-driven approach.

  • Effective day-to-day category management 870.72 KB Download

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