Stuart Higgins, BearingPoint Partner, wrote an article for Logistics Matters on the potential of Articificial Intelligence (AI) in the retail industry. 

The advent of generative AI offers a new way to manage supply chains. Generative AI enables tailored store assortments, improved forecasting, and more efficient replenishment decisions based on various data sets, resulting in reduced markdowns and higher profitability.

Despite the potential benefits, fashion retailers are cautious about investing in this technology due to uncertainties in delivering benefits, especially during periods of economic hardship.

Read the full article online here.

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