Shifting the bank branch strategy: putting the customer at the centre

The retail banking landscape is changing. No longer do customers interact with their local bank branch for their daily banking needs, and they certainly don’t use the same provider for all their banking services. As a result, the functionality – and even the physical layout - of the bank branch is changing. But how can retail banks ensure they’re developing their bank branch strategy to reflect the changing needs of their customer base? Click here to read the full article.