Worker Bee Tea & Coffee, a Manchester-based tea and coffee maker, has recently teamed up with BearingPoint to embrace the power of Aforza – an innovative suite of cloud and mobile applications built specifically to address the needs of the consumer goods industry; across modern, traditional and hybrid trade models. Worker Bee Tea & Coffee is focused on both growing their customer base and expanding their range of products which makes it essential to establish a single source of truth for their customer accounts, prioritize where they offer new products and optimise sales and deliveries focused on real-time stock levels, so no one misses out on the opportunity to enjoy Worker Bee coffee! 

I’m really excited to work with BearingPoint and Aforza. The opportunity for an industry-specific CRM system will help enhance and target key growth areas for the business. With uncertain times ahead in the hospitality industry its essential we’re focused on efficiency in the field to meet our key objectives, whilst meeting the requirements of our customers.

Roger McBride, Managing Director, Worker Bee Tea & Coffee

The new Aforza solution for customer relationship management (CRM), trade-promotion-management (TPM) and retail execution will allow Worker Bee Tea & Coffee to manage all important processes within a single application connecting commercial planning and field sales teams together. With Aforza, business users can quickly launch targeted promotional campaigns in hours versus days without the need for any technical support. Industry cloud-native, Aforza is built on Salesforce and Google Cloud and uses leading technology in CRM, cloud software and AI to deliver a solution that is secure, agile, scalable, and able to seamlessly integrate with the tools its customers are already using.

BearingPoint’s deep experience in the consumer goods space, our unique partnership with Aforza and our well-established Salesforce capabilities means we are well placed to help Worker Bee Tea & Coffee implement this critical solution. The new Aforza solution, implemented by BearingPoint, will allow Worker Bee Tea & Coffee to:

  • Understand their total customer base
  • Segment and prioritize their customers
  • Visit customers based on stock levels and service issue alerts
  • Capture all sales and engagement activity to improve their service
  • Gain full visibility into performance and pivot in real-time where necessary to meet their customer’s demands

About Worker Bee Tea & Coffee

Worker Bee Tea & Coffee MCR is an independent Manchester based tea and coffee company delivering speciality tea and coffee straight to your door. Worker Bee sells a variety of coffees including:

  • Fair Trade Certified
  • Certified Organic
  • Shade Grown
  • Rainforest Alliance Certified
  • Single Origin
  • Blends including 100% Arabicas and 60/40 Arabica/Robusta

We also sell a variety of tea's and hot chocolate:

  • Our tea is supplied in recyclable and bio degradable packaging.
  • Our Hot Chocolate is 100% vegan and fair trade certified.

We use local suppliers where commercially viable. Worker Bee Tea & Coffee supports the local community, other small businesses and charities. Our customers have helped raise over £15,000 for charities so far including Forever Manchester, The Christie and Maggie's Manchester.

About BearingPoint

BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: The first unit covers the advisory business with a clear focus on selected business areas. The second unit provides IP-driven digital assets and managed services beyond SaaS. The third unit is designed to explore innovative business models with clients and partners by driving the financing and development of start-ups and leveraging ecosystems.

BearingPoint’s clients include many of the world’s leading companies and organizations. The firm has a global consulting network with more than 10,000 people and supports clients in over 70 countries, engaging with them to achieve measurable and sustainable success.

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About Aforza

Aforza helps consumer goods companies sell more and grow faster through a suite of cloud & mobile apps built for the industry. Aforza connects trade planning and field sales teams together to solve the problems of unprofitable promotions, declining market share and lack of revenue growth. The Aforza product works out of the box and can be implemented in weeks. The mobile applications work offline and deliver powerful on-device intelligence across Apple iOS and Android devices. Aforza is built on the Salesforce and Google Cloud Platforms which means they can scale fast and deliver continuous innovation with 3 releases a year. Customer success is Aforza's top priority and they are proud to be trusted by CPG companies around the world; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors.

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