• BearingPoint implements the solution built on the Salesforce platform for the LV= Broker business, to support the management of the relationship with their broker business partners
  • The LV= Broker portal is the UK’s first implementation of Financial Services Cloud for Insurance


Working in partnership with LV= General Insurance (LV= GI), one of the UK’s leading insurers, BearingPoint has launched a transformational Broker Portal and CRM capability for the company, supporting around 3,500 broker users.

BearingPoint were engaged to support LV= GI in their decision to digitally transform and reconfigure their engagement with brokers, to enable their continued success in providing future insurance services. This required a migration away from existing legacy broker platforms to the new Broker Portal.

The new capability has simplified the relationship with brokers and the efficiency with which they can interact with LV= GI and ultimately support their end customers. The portal allows a common, intelligent, and single view of all claims enabling dynamic insights into the insurance journey. The portal also allows LV= GI to digitally support the brokers with information, insights, and data through Salesforce Experience Cloud.

LV= GI implemented Salesforce in 2019 to replace a number of existing fragmented CRM solutions and this is the UK’s first implementation of Salesforce Financial Services Cloud (FSC) for Insurance - allowing BearingPoint to build and configure the portal using digital industry standards.

We are delighted to be working with LV= GI in delivering this instance of Financial Services Cloud for insurance to enable the success of the LV= GI and their broker community. The program has been a genuine collaboration working as ‘one team’ to bring together the Salesforce platform and Mulesoft integrations to further enable the LV= broker community.

Tony Farnfield, Partner and UK Practice Lead at BearingPoint


It has been a real pleasure to work with BearingPoint in order to deliver what is a truly transformational Portal for our brokers, which supports both our people and our broker customers. We hope that what we’ve achieved through this partnership will enable us to grow our business and help build stronger relationships with our brokers.

Martin Faux, Head of Digital Platforms at LV= GI

LV= GI is leading the insurance industry in this digital world and working towards delivering more relevant and engaging experiences at every stage of the customer journey. Having the right trusted digital transformation partner is crucial, and we’re thrilled to be working with BearingPoint as they support LV= GI.

Alan Donnelly, Head of Financial Services at Salesforce.



Salesforce, Financial Service Cloud, Broker Portal, Mulesoft and others are trademarks of Salesforce.com, Inc.

About BearingPoint

BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: The first unit covers the advisory business with a clear focus on five key areas to drive growth across all regions. The second unit provides IP-driven managed services beyond SaaS and offers business critical services to its clients supporting their business success. The third unit provides the software for successful digital transformation and regulatory requirements. It is also designed to explore innovative business models with clients and partners by driving the financing and development of start-ups and leveraging ecosystems.

BearingPoint’s clients include many of the world’s leading companies and organizations. The firm has a global consulting network with more than 10,000 people and supports clients in over 75 countries, engaging with them to achieve measurable and sustainable success.

About Liverpool Victoria General Insurance

LV= General Insurance provides car, home, pet, travel, landlord breakdown and home emergency insurance to over 7 million customers in the UK. We’re the UK’s third largest personal lines insurer with just over £2 billion in annual premium income.

We offer our products and services directly to consumers as well as through intermediaries, including brokers, affinity partners and IFAs.

LV= General Insurance uses the LV= brand under licence from the Liverpool Victoria Financial Services Group and the L&G brand under licence from the Legal & General Group. We are part of the Allianz Group, one of the world's leading insurers and asset managers with more than 92 million retail and corporate customers.

Press contact

Sophie Westmoreland
Marketing Manager
Tel. +44 20 7337 3065

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