BearingPoint has entered a two-year partnership with England and GB Hockey as Official Digital Innovation Partner, bringing together a shared ambition to grow participation, strengthen performance and create engaging experiences for hockey communities across the UK.
By combining England Hockey's vision for the future of the sport with BearingPoint's expertise in technology, data and AI, the partnership will help deliver innovation both on and off the pitch.
Talent Academy Cup
July 2026: BearingPoint was proud to support this year’s Talent Academy (TA) Cup. As Presenting Partner of the tournament, it was a pleasure to celebrate some of the best young talent in the game. The TA Cup plays an important role in supporting the next generation of hockey talent, and we're excited to be part of that journey. Michael Holness, Director, represented BearingPoint and presented the trophies alongside England Hockey.
What the partnership will focus on
- Enhancing digital experiences - Supporting England Hockey in modernising digital platforms and creating smoother, more connected user journeys across the hockey community.
- Unlocking the power of data - Helping England Hockey make better use of data and insights to improve engagement and better understand the needs of players, clubs and supporters.
- Supporting growth of the game - Using technology and innovation to broaden hockey's reach and help attract new and diverse audiences.
- Investing in future talent - Serving as Presenting Partner of the Talent Academy Cup and supporting the development pathway for emerging players.
- Backing elite performance - Supporting England and GB Hockey's senior men's and women's squads, alongside U21 teams.
We are delighted to be partnering with England and GB Hockey as their Official Digital Innovation Partner. Hockey is a sport built on teamwork, ambition and continuous improvement - values that strongly resonate with us at BearingPoint. This partnership is about much more than sponsorship. By combining England Hockey's vision for the future of the sport with our expertise in business and technology transformation, we have a unique opportunity to help create connected and engaging experiences across the hockey community. We look forward to supporting the growth of the game, championing the next generation of talent, and helping England Hockey continue to innovate and strengthen the future of the game.
Tony Farnfield, UK Lead
