Today’s customers want more than speed and quality from their brands. Environmental, social and governance (ESG) and diversity and inclusion (D&I) are key to customer demand. To meet that expectation, brands must deepen supply chain traceability; harnessing technology to get closer to their raw source materials and trace forward.
Leading brands are adopting a positive approach to the issues facing society today. Whether the considerations are environmental, ethical or social, firms are taking steps to humanize themselves with potentially far-reaching consequences.
This sea change is not just down to consumer demand. It’s also about a drive from companies themselves to live the values they claim publicly. So what’s needed to deliver in the 21st century?