Hospitals: how to attract and engage your healthcare professionals

Innovative practices across Europe for hospitals to shine inwardly and outwardly

This BearingPoint study highlights the innovative practices that organisations can put in place for better patient outcomes and healthcare workforce wellbeing. The study reveals that outdated management practices and a shortage of healthcare professionals are straining Europe’s healthcare systems, but innovative models show promise in improving staff retention and patient care.

European hospitals are at a crossroads – if not a breaking point. According to the World Health Organization, there is a shortage of some 1.8 million healthcare professionals in Europe. This strain has stretched workforces thin and raised concerns over patient care. However, a new BearingPoint study reveals that solutions lie in transforming hospital management models and embracing technologies such as artificial intelligence (AI).

The study was conducted across six European countries and surveyed 300 healthcare professionals and institution directors. It revealed that outdated management structures are driving away healthcare professionals, leaving hospitals ill-equipped to meet patient needs. Younger healthcare workers, in particular, are increasingly unwilling to commit to long-term careers in healthcare due to these archaic practices. However, the study highlights a path forward, showcasing innovative hospitals implementing flexible and collaborative management models to enhance staff satisfaction and patient outcomes.