Automotive

BMW France gains 360° view of ever-changing customer preferences and enhances sales efficiency by leveraging Salesforce CRM solutions

BMW France, alongside a strategic BMW Group Salesforce project, wanted to enhance the buying process for their customers and better enable the dealerships to manage their client portfolio. Following a close collaboration with BearingPoint, BMW France gained a tailored solution that benefits them, the dealerships, and the customers.

BearingPoint study: Tesla still dominates online sales of new vehicles

In its new study, BearingPoint analyzed and evaluated the online offerings of leading automotive manufacturers in the US, China, and Europe and their online sales readiness in the respective markets. The analysis shows that OEMs serve the major markets and customer touchpoints very differently. The offerings between volume and premium manufacturers are qualitatively comparable. Electric car manufacturer Tesla stands out from the other OEMs due to its presence in all markets and sophisticated online sales offerings.

Benchmark Study: Online Car Sales

Online sales channels have become more important for automakers. BearingPoint analyzed the offerings of leading automakers in the USA, Europe, and China.

The race to becoming emissions neutral: how to get to the start line

Sustainability is no longer an ‘if’ or ‘when’ for organisations, but a topic which is at the heart of many business strategies. The question now is ‘how’.

The influence of technology on the future of customer conversations

In an increasingly global and competitive world where substitute products and services are widely available, meaningful, and impactful conversations with customers are essential for businesses to stand out from the crowd.

Advising for the new normal

In a time of extraordinary change, the cadence of a company’s IT strategy is the most influential lever with regards to a company’s ability to adapt to the new normal.

Automotive After Sales Service Providers Must Reinvent Customer Touchpoints to Survive

The automotive industry is undergoing significant disruption as private car ownership continues to decline partially caused by the rise of shared mobility in many parts of the world. In these new ecosystems, the touchpoints with end-customers is quickly shifting away from automotive aftersales service providers (OEMs). The market is rapidly shifting from B2C to B2B2C and OEMs must shift now to take advantage of new ecosystems to survive.

Automotive OEMS must reinvent customer touchpoints to survive

The automotive industry is changing rapidly due to the introduction of shared mobility, electric cars, and a diminishing trend of car ownership as a status symbol. Automotive after sales service providers must reinvent the way they interact with customers to survive and protect revenues.