Digital Leaders in the UK

Our UK Digital Leaders Study for 2022 assessed 77 leading UK companies’ digital maturity across four dimensions: Digital Marketing, Digital Product Experience, E-Commerce, and E-CRM.

Industry reports

Find the detailed study findings by industry below - how they perform by digital dimension, compare to previous years, and it also shows the digital leading companies by industry. Just click on the specific industry bar below to learn more.

Retail - non food
3.43
Retail - food
3.32
Retail - fashion
3.28
Telco
3.11
Banking
2.89
Insurance
2.76
Energy
2.43
outstanding
very good
good
sufficient
poor
failed

Digital Dimensions

This section offers detailed information about the researched company's digital maturity by dimension. Click on the dimension tabs below to learn more. Percentages indicate the share of companies that are utilising the listed digital criteria as part of their digital customer experience.

Digital marketing
3.76
Digital product experience
3.35
E-CRM
2.58
E-commerce
2.27
outstanding
very good
good
sufficient
poor
failed

Top 10 Digital Leaders in the United Kingdom

The UK takes second position in this year’s European and US edition of the Digital Leaders Study*, with two UK companies in the top 5 scoring companies globally. With an overall grade of 3.61*, the digital maturity of UK companies is good, with many companies - and some industries - scoring higher than this in some dimensions.

*when looking at the Top 30 companies across each country

2022
AO Retail Limited
3.70
Telefónica UK Limited (O2)
3.68
Marks & Spencer Plc
3.66
Boots UK Limited
3.62
Currys Plc
3.62
Fat Face Limited
3.61
JD Sports Fashion Plc
3.55
Asda Stores Limited
3.55
Tesco Plc
3.53
Aldi Stores Limited
3.53
outstanding
very good
good
sufficient
poor
failed