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Digital Leaders in the United Kingdom 2021

UK companies are facing a challenging time regarding digitalisation and the rapid growth in the digital age. The UK has the world’s third-largest e-commerce market, so pressure and competition are expectedly rife. While UK firms are progressive in embracing the digital era, they could do much more to ensure growth and stability in terms of their digital footprint.

Industry reports

Find the detailed study findings by industry below - how they perform by digital dimension, compare to previous years, and it also shows the digital leading companies by industry. Just click on the specific industry bar below to learn more.

Retail - non food
3.25
Retail - fashion
3.19
Retail - food
3.17
Banking
3.07
Telco
2.76
Insurance
2.64
Energy Retail
2.57
outstanding
very good
good
sufficient
poor
failed

Digital Dimensions

This section offers detailed information about the researched company's digital maturity by dimension. Click on the dimension tabs below to learn more. Percentages indicate the share of companies that are utilising the listed digital criteria as part of their digital customer experience.

Digital product experience
3.17
E-commerce
2.92
E-CRM
2.92
Digital marketing
2.60
outstanding
very good
good
sufficient
poor
failed

Top 10 Digital Leaders in the United Kingdom

The average score of all companies ranked for the UK is 2.90, a ‘sufficient’ score, whereas the top 10 highest-scoring companies produced a far healthier average result of 3.45, positioned in the middle of the ‘good’ band, with the next tier being ‘very good’. In this report we will explore some of the characteristics of these higher performing companies.

Ocado
3.56
Currys PC World
3.51
ASOS
3.51
M&S
3.46
Argos
3.45
John Lewis
3.45
Tesco
3.42
Boohoo
3.39
EE
3.38
Zara
3.37
outstanding
very good
good
sufficient
poor
failed

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