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Digital Leaders in United Kingdom 2019

UK companies are facing a challenging time regarding digitalisation and the rapid growth in the digital age. The UK has the world’s third-largest e-commerce market, so pressure and competition are expectedly rife. While UK firms are progressive in embracing the digital era, they could do much more to ensure growth and stability in terms of their digital footprint.

Digital Leaders in United Kingdom 2019

Industry reports

Find detailed study findings by industry below - how they perform by digital dimension, compared to prior years, and it also shows the digital leading companies by industry. Just click on the specific industry bar below to learn more.

Telecom

3.3

Retail

3.2

Bank

3.0

Automotive

2.7

Insurance

2.5

Logistics

2.4

Energy

2.3

Asset management

2.2

Consumer finance

1.9

Water

1.8
outstanding
very good
good
sufficient
poor
failed

Key findings

This section offers detailed information about the researched companies digital maturity by dimension, showing performance by category and the top five digital leader companies. Click on the dimension tabs below to learn more. Percentages indicate the share of companies that are utilizing the listed digital criteria as part of their digital customer experience.

Our study shows that companies in the UK are in need of developing their digital marketing, and this dimension has the greatest improvement potential.

Categories

2019

Retargeted advertising

89%

Display ads in main media

66%

Cross-linking

39%

Pay per click

35%

Affiliate marketing

30%

United Kingdom top 5

  1. EE 3.2

    Telecom, B2C
  2. LV 3.1

    Insurance, B2C
  3. Virgin 3.0

    Telecom, B2C
  4. Lloyds Bank Retail 2.9

    Bank, B2C
  5. AO.com 2.9

    Retail, B2C

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