It is no secret that the science of decision-making has been deeply impacted by behavioural principles in recent years. We spoke with Professor Ivo Vlaev about the mainstreaming of behavioural economics and why corporate strategists should embrace its powerful insights.
As we discovered in our recent paper "The exponential CFO”, the emergence of digital technology offers an unprecedented opportunity for the CFO to become more strategic. This makes sense - the digital world requires not only decision-makers that understand its impact, but also embrace it in their own decision-making.
