Customer & Growth
Customer experience is the most valuable asset for growth in the digital age
Digitalization has dramatically altered the relationship between customers and companies in B2B and B2C. The digital customer experience is an opportunity for new entrants and a challenge for incumbents, and a key question in our consumer-driven world is, how can we make better use of digital assets to improve loyalty, accelerate eCommerce, and create disruptive business models to develop sustainable growth?
Successful companies understand the needs and preferences of consumers. These companies satisfy customer expectations for continuous improvement and innovative, meaningful and contextualized experiences, simplicity, and speed. They know not only how to create a compelling digital experience, but they also know how to disrupt their own business models, salesforce, operations, and CRM to prevent customer churn to the competition. They can enlarge their product range and leverage the ecosystem to get the most out of the platform economy.
We enable businesses to create close relationships with their customers and grow their business.
TÜV Rheinland Business Stream Products decided to create a digital ecosystem to facilitate cross-functional collaboration between the company’s globally distributed teams and customers. By implementing a new workflow platform, TÜV Rheinland gains more control over its projects’ execution and delivery, while opening new possible revenue streams through offering tailored services to its customers.
With a new and flexible data model the global luxury goods manufacturer has all its product information in one place, easily accessible to all its international divisions. This enables the company to be more effective, to update product data in real time, and to enhance customer journeys.
A leading luxury cosmetic brand took the next step to establish a strong foundation in client insights and personalized interactions. BearingPoint supported the company in turning the CRM vision into reality by implementing a global CRM database to lay the basis for advanced omnichannel capabilities.
As the global leader in postal services and logistics, Deutsche Post DHL’s growing business increased the demand for 24/7 omni-channel customer care. The company searched for a state-of-the-art chatbot solution that would resolve many of those requests.
At the end of 2019, we were looking at a world where artificial intelligence (AI) applications in the corporate world were booming. They were generating enthusiasm through new ways to achieve growth and operational excellence, but were held back by a lack of relevant use cases.