Premium Innovation Partner of Leinster Rugby

As one of the best-supported professional rugby clubs in the world, Leinster Rugby’s goals for continued success on the pitch are mirrored by its ambitions to increase its fan base both in Ireland and overseas and provide a best-in-class experience for rugby supporters. As Leinster Rugby's Official Innovation Partner, BearingPoint supports the achievement of these goals by providing digital transformation, technology implementation and consulting services. BearingPoint supports the underage game and the player pathway through sponsorship of the BearingPoint Sarah Robinson and Shane Horgan Cups. The sponsorship aims to support the women's game and the development of young talent in Leinster Rugby. 

 November 2025: BearingPoint announced a new data strategy with Leinster Rugby to improve fan engagement. The new data strategy aims to utilise data analytics to equip the sport organisation with increased insights into fan behaviours, preferences and loyalty as well as increased personalisation. BearingPoint has also created a roadmap for the strategy, which is designed to strengthen its data life cycle, improve reporting capabilities and create the conditions for data-driven decision-making.

---

April 2024 and April 2025:  BearingPoint’s involvement in the finals days of the Sarah Robinson and Shane Horgan Cups in both 2024 and 2025 has been a powerful demonstration of its commitment to grassroots rugby. By supporting these underage competitions, BearingPoint helps foster the development of young talent and strengthens the foundations of the club game across Leinster. These finals days not only celebrate the achievements of players and coaches but also highlight the importance of community, mentorship, and innovation in sport. The impact is felt far beyond the pitch—energising local clubs, inspiring future athletes, and reinforcing the pathways that sustain the game at every level.

---

September 2023 and September 2024: To mark the launch of the Sarah Robinson and Shane Horgan Cups, BearingPoint and Leinster Rugby hosted a special evening bringing together club representatives, coaches, and youth development leaders from across the province. The event celebrated the importance of underage rugby and the role these competitions play in nurturing future talent. It was a chance to spotlight the values of community, innovation, and collaboration that underpin the partnership, while energising clubs ahead of the season and reinforcing the shared commitment to strengthening the grassroots game.

 

---

BearingPoint Leinster Rugby Junior Press Conferences

Our Junior Press Conference reporters are back and they're asking the questions you won't hear the answers to anywhere else. How much money would it take for Joe Tomane to cut his hair? Which Avengers character does Hugo Keenan most identify with? Who is Ronan Kelleher's ideal roommate? Watch our video mini-series below to find out the answers to these questions and more.

---

BearingPoint Rugby Innovators Series

BearingPoint Ireland, the Official Innovation Partner of Leinster Rugby, is delighted to introduce this three part mini-series with the club's women's team. The Rugby Innovator series focuses on three of Leinster Rugby’s game-changing female players who have been vital to the province's dominance in Ireland's women’s game over the past few seasons.

 

---

October 2019: Committed Leinster Rugby fans collecting their season tickets in the RDS were invited to test their own ball handling skills and enter a competition for a trip to the European Champions Cup Final 2020. It’s clear to see that there’s a lot of talent in the stands as well as on the pitch because we a had huge amount of entries. Pictured here is the lucky winner, Lisa O’Sullivan Rafferty, as she collected her prize, together with her daughter Lily (Johnny Sexton’s number 1 fan), David Field, Digital Marketing and Jennifer Chamberlaine, Head of Marketing & Communications. Lisa will be bringing her Dad to Marseille in May to thank him for all the matches he brought her to over the years. 

 

---

 

May 2019: Clap banners help turn the stadium blue and help the players hear the support of the fans. We invited Leinster fans to tweet a picture of themselves with one of the thousands of clap banners we have distributed at games throughout the season. The challenge attracted huge attention across social media as the Guinness Pro 14 Championship entered the knockout stages. The eventual competition winners were welcomed to BearingPoint's Dublin office, where they were presented with a cool €1,000 cash prize.

---

May, 2019: BearingPoint teamed up with the Official Leinster Rugby Supporters Club to create a Sea of Blue ahead of Leinster's Guinness Pro 14 Semi-Final clash with Munster. A team from BearingPoint helped to distribute thousands of flags, big blue foam hands and clap banners before the game, encouraging fans to #JoinTheRoar. The tremendous atmosphere helped Leinster Rugby on their way to a 24-9 victory and set up a Championship decider with Glasgow Warriors.

 

---

Is Scott Fardy rich? Would Sean Cronin encourage his kids to play rugby? How many people does it take to beat Rhys Ruddock in an arm wrestling contest? These questions could only be from BearingPoint's Leinster Rugby Junior Press Conference. Watch the video now to find out the answer to these important questions and more.

---

January 2019: BearingPoint released part one of the Junior Press Conference, featuring Leinster Rugby stars Sean Cronin, Scott Fardy and Rhys Ruddock. Our junior rugby correspondents were given free rein to ask whatever questions came to mind - with predictably hilarious results! Watch the first part of BearingPoint's Leinster Rugby Junior Press Conference.

---

December 2018: Leinster Rugby fans were treated to a sneak preview of BearingPoint's Leinster Rugby Junior Press Conference. Leinster Rugby stars Sean Cronin, Scott Fardy and Rhys Ruddock thought they were going for a routine press conference - but they hadn't prepared for the no limits style of questioning from our budding reporters.

 

---

August 2018: BearingPoint signed a five-year deal to become Leinster Rugby’s Official Innovation Partner. The announcement was made at a special press conference held at BearingPoint's office in Dublin. The event was attended by several of the country's top sports journalists as well as Leinster Rugby stars Rob Kearney, Robbie Henshaw and Sean O'Brien.

---

About BearingPoint

BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: Consulting, Products, and Capital. Consulting covers the advisory business with a clear focus on selected business areas. Products provides IP-driven digital assets and managed services for business-critical processes. Capital delivers M&A and transaction services. BearingPoint’s clients include many of the world’s leading companies and organisations. The firm has a global consulting network with more than 10,000 people and supports clients in over 70 countries, engaging with them to achieve measurable and sustainable success. BearingPoint is a certified B Corporation, meeting high standards of social and environmental impact.

For more information please visit:

• www.bearingpoint.com
• www.linkedin.com/company/bearingpoint
• @BearingPoint_IE