BearingPoint renews Leinster Rugby sponsorship as Official Innovation Partner

BearingPoint is renewing its sponsorship contract with Leinster Rugby for another five years.
The new sponsorship contract has been expanded with BearingPoint now sponsoring Leinster Rugby’s underage regional club competitions, the Sarah Robinson Cup and Shane Horgan Cup

17th May, 2023: Management and technology consultancy BearingPoint, has today announced the renewal and extension of its sponsorship with Leinster Rugby as part of a new five-year contract. BearingPoint will continue to partner with the club as their Official Innovation Partner with the aim of helping Leinster realise the potential of its people, technology and ideas.

As part of its new five year contract, BearingPoint will now expand its sponsorship to support the women’s game, with BearingPoint becoming the title sponsor for the Under-17 regional Sarah Robinson Cup.

In addition, BearingPoint will become the new title sponsor for the regional Under-16 Shane Horgan Cup and will sponsor the Women’s Young Player of the Year Award at the end of season awards. Current Leinster Rugby players Tadhg Furlong, Ciarán Frawley, Dannah O’Brien and Ella Roberts are examples of the talent that has come through these underage competitions.

As Innovation Partner, BearingPoint will continue to support the achievement of Leinster Rugby’s goals by providing digital transformation, technology implementation and consulting services.

Leinster Rugby is a well-established high-performance organisation. BearingPoint’s Innovation Partnership over the past five years has contributed positively to creating a successful environment within Leinster Rugby. We are delighted to be continuing our sponsorship with Leinster Rugby and look forward to further collaborative innovation. We are particularly excited to be expanding our sponsorship into the female game through our sponsorship of the Sarah Robinson Cup.

Gillian O’Sullivan, Country Leader, BearingPoint Ireland

Over the last five years as Innovation Partner, BearingPoint has implemented a number of innovation projects, from fan engagement, virtual reality experiences and facilitating innovation bootcamps with staff from Leinster Rugby’s Centre of Excellence and Academy.

We are delighted in Leinster Rugby to be renewing our partnership with BearingPoint. Since 2018, they have been a key part of the wider Leinster family and we have thoroughly enjoyed working with Gillian O’Sullivan and Eric Conway who made those early days and indeed the days since then, very easy on our part and very quickly a spirit of partnership and cooperation was formed. As a club, we are continually looking to innovate and BearingPoint has been a crucial partner in driving innovation at Leinster Rugby. As recently as last year we explored the possibilities of the metaverse with BearingPoint. This was Leinster Rugby’s first foray into this area and one we plan to explore further with BearingPoint. The announcement today allows us to do that and we are hugely excited to now be further cementing the relationship so that we may continue to explore what can be done between both our organisations over the coming years. Leinster Rugby is keen to be market leaders and innovators in everything we do and partners like BearingPoint are vital in helping us achieve that.

Shane Nolan, Leinster Rugby CEO

About BearingPoint

BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: The first unit covers the advisory business with a clear focus on five key areas to drive growth across all regions. The second unit provides IP-driven managed services beyond SaaS and offers business-critical services to its clients supporting their business success. The third unit provides the software for successful digital transformation. It is also designed to explore innovative business models with clients and partners by driving the financing and development of start-ups and leveraging ecosystems. BearingPoint's clients include many of the world's leading companies and organizations. The firm has a global consulting network with more than 10,000 people and supports clients in over 70 countries, engaging with them to achieve measurable and sustainable success. In Ireland, BearingPoint employs 300 people based out of their Dublin office.

For more information, please visit:

About Leinster Rugby

Leinster Rugby is one of four rugby union representative club teams based in Ireland. The men play in the United Rugby Championship and the Heineken Champions Cup, while the women play in the Vodafone Women's Interprovincial Series. Leinster Rugby is one of Europe’s leading rugby union teams having won eight domestic titles, six Women’s Interprovincial Championships, a Challenge Cup title and four European Champions Cup titles since 2001. The club has a dual mandate for the running of the professional men’s team and the domestic game of rugby in the 12 counties of Leinster. The organisation is based in Dublin with the head office located at their High Performance Centre in UCD.

For more information visit: www.leinsterrugby.ie.