Chemicals
A new chemistry for reaching profitability and growth in the chemical industry
A new chemistry for reaching profitability and growth in the chemical industry
BearingPoint‘s Marketing Operations Grid is a systematic approach to address the organizational changes and challenges faced when taking marketing automation to the next level (stepping up the game in terms of marketing automation). It supports mapping out roles and responsibilities, as well as key competencies that shape the future marketing organization in the context of state-of-the-art marketing technology.
A global chemical company headquartered in North America adopted a worldwide strategy for labor service procurement.
BearingPoint leveraged industry knowledge, functional expertise and IT architecture capabilities to support the company in being more responsive to ongoing business change while enabling a focus on strategic growth initiatives.
