Our combined capabilities and experience offers FMCG/CPG businesses a market differentiated and leading edge Trade Promotion Management, Sales and Retail Execution solution

Aforza and BearingPoint help FMCG businesses increase sales, reduce costs and optimise their Trade Promotion Management (TPM) investments. Clients that leverage the power of the Aforza solution have improved revenue, margin, and market share.

Aforza helps consumer goods companies sell more and grow faster. They achieve this through a suite of industry cloud and mobile applications built specifically to address the needs of the consumer goods industry; across modern, traditional and hybrid trade models. Built leveraging Salesforce technology, the solution delivers retail execution and trade promotion management innovation by connecting the organization’s trade planning and field sales teams together in real-time to solve the problems of unprofitable promotions, declining market share and lack of revenue growth. 

BrewDog recorded a 250% improvement in sales results in the first quarter of using Aforza, and then saw a sustained improvement of 40% in subsequent quarters. Strong field adoption and segment-driven account coverage have been key to this success.

Jerry Shedden, Head of On Trade, BrewDog

Whyte & Mackay needed to transform their front-office capabilities and create a step change in how data led insights are used to inform their strategy, empowering the team with a modern, beverage-focused cloud and mobile solution.

Mike Southgate, Sales Director, Whyte & Mackay

Distell fully digitized their retail execution, trade promotion and marketing capabilities on a single platform. Just 6-months after implementation, they are seeing game-changing results with a significant increase in sales order basket size.

Craig Price, Head of Sales Center of Excellence, Distell

BearingPoint, who are a global Salesforce platinum partner (with over 350 certifications) and multi-cloud solution experts, are the customer success alliance partner for Aforza in Ireland. We support all phases of the Aforza implementation, from analysis and design to integration, rollout and post go-live support. In our projects, we leverage a hybrid implementation model combining agile and classic aspects that leads to transparent and successful project realization.​

Aforza Consulting & Implementation

  • Analysis, requirements elicitation and scope definition
  • Roadmap design
  • Standard and customised design
  • Architecture
  • Systems integration
  • Testing
  • Rollout/go-Live management
  • Change management
  • Training
  • Organisation re-design

Aforza development​

Our qualified and experienced Irish and firmwide teams consult and implement customised Salesforce functionalities in global organisations, in various industries:​

  • Client side advisory regarding the optimisation and expansion of existing solutions
  • Proactive development of innovative solutions and identification of market trends and customer needs
  • Integration with external customer systems (Talend, web service)​

Aforza Customers

Would you like more information?​

If you want to get more information about this subject please get in touch with our experts who would be pleased to hear from you.

Would you like more information?

If you want to get more information about this subject please get in touch with our experts who would be pleased to hear from you.

Consumer Goods & Retail

Technology & hyper-agility for a personalized and human consumer experience
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