This study assesses 53 leading Irish companies’ digital maturity across four dimensions: Digital marketing, Digital product experience, E-commerce and E-CRM. On this webpage you can easily access the study highlights: industry- and company rankings and details, summary by digital dimensions, related insights, and download the full PDF.
Digital Leaders in Ireland 2021 assesses companies’ maturity in digital customer interaction and how well they serve their customers through digital channels.
Find detailed study findings by industry below - how they perform by digital dimension, compared to the prior year, and it also shows the digital leading companies by industry. Click on the specific industry bar below to learn more.
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Banking
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3.16
Banking
The future of Banking is evolving, as innovative and easily accessible services develop in response to customer needs and competitors. Traditional banks must continue to expand their digital presence in response to services provided by digital banking competitors such as Revolut. View info |
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Telco
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2.97
Telco
The overnight change to the pattern of our working lives created by the pandemic brought immediate challenges to telco operators as their networks were suddenly confronted by very different traffic demands. View info |
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Insurance
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2.80
Insurance
Digitalization drivers, such as legacy insurance processes, are providing significant opportunities for digital-focused insurers in the Irish market. Customers are increasingly exposed to personalised digital experiences and strategies, promoting better content and community-based leveraging… View info |
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Food Retail
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2.73
Food Retail
The COVID-19 lockdown has driven major shifts in customer buying behaviour with many more customers choosing to shop online rather than risk venturing into a retail store. The food industry especially has seen a spectacular increase of online orders during the crisis. View info |
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Energy
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2.69
Energy
The Energy retail sector is facing tremendous change as energy suppliers face greater and more sophisticated competition. They must continue to move away from being energy providers to become solutions and service providers who deliver outcomes valued by their customers. View info |
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Media
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2.20
Media
The pandemic stimulated growth in global news and media consumption across both TV and online news channels. Although this is driving growth in digital subscription numbers and ‘paid content’, many media organisations are experiencing major declines in advertising revenue due to the economic impact… View info |
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Food Produce
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1.51
Food Produce
Automation, speed, and technological sophistication are cornerstones of online retailing’s supply chains, underpinned by B2B food producer’s adaptation to the growing demands using advanced technological data management and aligned communication channels. View info |
This section offers detailed information about the researched company's digital maturity by dimension. Click on the dimension tabs below to learn more. Percentages indicate the share of companies that are utilizing the listed digital criteria as part of their digital customer experience.
The Banking industry stood out as the most digitally mature industry (3.16) in Ireland for the second year in a row. The strong performance of banks was also replicated in the company rankings, where three banks are included in the Top 5. Bank of Ireland (3 .55) comes in first place overall in the study, AIB in second place (3.45), with KBC in fifth place (3.30).
The results show that the digital maturity of companies in Ireland varies widely across the four dimensions and significant improvements can be achieved across all dimensions.
Our 2017 Retail Report has found that traditional retail operating models are slowly disappearing. Where the power once lay firmly in the hands of the retailer, the consumer is now the driving force in the relationship. This shift of power, combined with an ever-changing social, demographic, economic and technological landscape, is forcing retailers to get closer to their customers than ever before.
Rather than owning an asset, behaviour has shifted towards more convenient rental agreements, available on-demand and with less commitment. The sharing or ‘peer-to-peer’ economy enables people to rent assets owned by another individual.
Urb-it sought to launch a pioneering new service within retail and logistics: personalized one-hour deliveries. They engaged BearingPoint to help create a strategy, an extensive business plan, a business case and an operating model plan.
