Learn from the best: What it takes to be a digital leader
Digital Leaders Study 2022
Digital Leaders Study 2022
Our 2022 digital leaders study assessed 679 companies from 21 sectors in 11 countries, against criteria related to digital product experience, e-commerce, e-CRM and digital marketing.
Digital Leaders Study 2022
As technology has evolved, so has the prescription for being a digital leader. In 2022, what makes some digital-leading companies better than others?
Digital leadership in 2022 requires a mastery of personalization, customer centricity, innovation delivery and linking data and technology, while addressing real-world challenges.
Digitalization has transformed all industries, but while much attention is paid to what digital can deliver, digital leadership is hard won, with a huge dependency on getting the execution detail right
Our 2022 digital leaders study assessed 679 companies from 21 sectors in 11 countries, against criteria related to digital product experience, e-commerce, e-CRM and digital marketing. We found that digital-leading companies focus on taking the following actions:
- Placing customers at the center of value propositions
- Generating a positive emotional response through all interactions with customers and networks
- Delivering value with a suite of advanced technology that synchronizes activities and leverages data centricity
- Innovating in all aspects of their ecosystem
- Integrating ethics, sustainability, and a broad world view in day-to-day activities.
This report explores how you can take these actions to achieve success for your business.
Industry report
Find detailed study findings by industry below - how they perform by digital dimension, compared to prior years, and it also shows the digital leading companies by industry. Just click on the specific industry bar below to learn more.
|
Telco
|
3.45
Telco
Telecoms companies will continue their focus on advanced technologies, such as AI, data analytics, 5G and automation to improve broadband and network performance and customer service. This will enable progress in their own digital leadership and support for Irish enterprises more generally. View info |
|---|---|
|
Energy
|
3.10
Energy
The energy sector is challenged with meeting the dual goals of reducing costs and creating a more secure and sustainable energy ecosystem. To achieve this, companies must encourage the use and generation of renewables, invest in their infrastructure, and offer a more targeted customer service. View info |
|
Insurance
|
3.10
Insurance
The insurance industry is facing rising costs and customer and staff retention, while being under pressure to offer more ethical and sustainable insurance products. Digitisation and advanced technologies provide more customer-centric options. View info |
|
Banking
|
3.04
Banking
2022 has been a time of challenge and opportunity for Irish banks. Some have left the industry, others have become more profitable, while the sector’s digital leadership is under pressure as other industries catch up by offering new digital apps and services. View info |
|
Media
|
2.54
Media
The media industry must adopt different strategies post-pandemic to attract new and retain existing customers, for example, those using subscription models. Companies are using innovations such as AI techniques and digital formats and tools to do so. View info |
Outstanding
Very good
Good
Sufficient
Poor
Failed
Key findings
This section offers detailed information about the researched company's digital maturity by dimension. Click on the dimension tabs below to learn more. Percentages indicate the share of companies that are utilizing the listed digital criteria as part of their digital customer experience.