As one of the best supported professional rugby clubs in the world, Leinster Rugby’s goals for continued success on the pitch are mirrored by its ambitions to increase its fan base both in Ireland and overseas and provide a best-in-class experience for rugby supporters. As Leinster Rugby's Official Innovation Partner, BearingPoint supports the achievement of these goals by providing digital transformation, technology implementation and consulting services.

BearingPoint leads Leinster Rugby on their Journey into the Metaverse

Leinster Rugby and BearingPoint unveiled their shared ambition earlier in the year, as they hosted an immersive Metaverse event in four locations across Europe. Business partners, media and sporting stars attended through virtual reality technology in four locations across Europe including the BearingPoint offices in Dublin, London, and Paris as well as the Leinster Rugby Club facilities in University College Dublin.  Showcasing the convergence between the physical and digital worlds through cutting-edge technology, guests at the event entered the metaverse and went on a journey from the BearingPoint offices in Paris and finished with a pitchside experience and presentation in a VR built Aviva Stadium developed by the BearingPoint team.

BearingPoint leads Leinster Rugby on their Journey into the Metaverse


Innovating off the pitch: How BearingPoint is working with Microsoft technologies to address the needs of Leinster Rugby

Seeking to reward their fans' long-time loyalty to the team, Leinster Rugby set out on a journey of innovation to completely shift how they interact with their supporters. In determining the solution for Leinster Rugby, BearingPoint focused on putting innovation and the supporter experience at the heart of the pre and post-matchday experience and worked with them to maximise the opportunities arising from the increase in touchpoints between the club and its supporters. The BearingPoint team identified that Microsoft Dynamics 365 and Microsoft Power BI will deliver accurate and real-time data analysis for Leinster Rugby and allow them to manage fan engagement in a far more structured approach, which in turn enables them to communicate better with their supporters.

Innovating off the pitch: How BearingPoint and Microsoft are addressing the needs of Leinster Rugby

BearingPoint Leinster Rugby Junior Press Conference

Our Junior Press Conference reporters are back and they're asking the questions you won't hear the answers to anywhere else. How much money would it take for Joe Tomane to cut his hair? Which Avengers character does Hugo Keenan most identify with? Who is Ronan Kelleher's ideal roommate? Watch our video mini-series below to find out the answers to these questions and more.

Things you didn't know about Leinster Rugby Players
Things you didn't know about Leinster Rugby Players
 
  • Things you didn't know about Leinster Rugby Players

    Things you didn't know about Leinster Rugby Players
    Our Junior Press Conference reporters are back to ask the questions you won't hear the answers to anywhere else.

  • Lessons from Leinster Rugby Players

    Lessons from Leinster Rugby Players
    In the latest edition of BearingPoint's Junior Press Conference series, Leinster Rugby stars Ronan Kelleher, Joe Tomane and Hugo Keenan teach our junior correspondents about what it takes to get to the top of their sport.

  • Leinster Rugby Junior Press Conference 2020

    Leinster Rugby Junior Press Conference 2020
    What is Santa Claus bringing Joe Tomane for Christmas? Find out the answers to this questions and more in this special festive edition of BearingPoint's Leinster Rugby Kids' Q&A

BearingPoint Rugby Innovators Series

BearingPoint Ireland, the Official Innovation Partner of Leinster Rugby, is delighted to introduce this three part mini-series with the club's women's team. The Rugby Innovator series focuses on three of Leinster Rugby’s game-changing female players who have been vital to the province's dominance in Ireland's women’s game over the past few seasons.

BearingPoint Rugby Innovators Series: Leinster Rugby's Hannah O'Connor
BearingPoint Rugby Innovators Series: Leinster Rugby's Hannah O'Connor
 
  • BearingPoint Rugby Innovators Series: Leinster Rugby's Hannah O'Connor

    BearingPoint Rugby Innovators Series: Leinster Rugby's Hannah O'Connor
    Leinster Rugby's No. 8, Hannah O'Connor discusses what it takes to be at the top of her game.

  • BearingPoint Rugby Innovators Series: Leinster Rugby's Ailsa Hughes

    BearingPoint Rugby Innovators Series: Leinster Rugby's Ailsa Hughes
    Leinster Rugby's Ailsa Hughes discusses the dedication, ambition and passion that has driven her to the top of her game in the second part of BearingPoint's Rugby Innovator Series.

  • BearingPoint Rugby Innovators Series: Leinster Rugby's Linda Djougang

    BearingPoint Rugby Innovators Series: Leinster Rugby's Linda Djougang
    In the final episode of our Rugby Innovators series with Leinster Rugby, we learn about the incredibly inspiring Linda Djougang as she discusses her route to rugby, what it meant to sing the Irish national anthem for the first time and the responsibility she has to the younger generation of girls. Linda is proof that with hard work and dedication we can achieve anything.

 


Oct, 19: Committed Leinster Rugby fans collecting their season tickets in the RDS were invited to test their own ball handling skills and enter a competition for a trip to the European Champions Cup Final 2020. It’s clear to see that there’s a lot of talent in the stands as well as on the pitch because we a had huge amount of entries. Pictured here is the lucky winner, Lisa O’Sullivan Rafferty, as she collected her prize, together with her daughter Lily (Johnny Sexton’s number 1 fan), David Field, Digital Marketing and Jennifer Chamberlaine, Head of Marketing & Communications. Lisa will be bringing her Dad to Marseille in May to thank him for all the matches he brought her to over the years. 

 

 


May 19: Clap banners help turn the stadium blue and help the players hear the support of the fans. We invited Leinster fans to tweet a picture of themselves with one of the thousands of clap banners we have distributed at games throughout the season. The challenge attracted huge attention across social media as the Guinness Pro 14 Championship entered the knockout stages. The eventual competition winners were welcomed to BearingPoint's Dublin office, where they were presented with a cool €1,000 cash prize.


May, 19: BearingPoint teamed up with the Official Leinster Rugby Supporters Club to create a Sea of Blue ahead of Leinster's Guinness Pro 14 Semi-Final clash with Munster. A team from BearingPoint helped to distribute thousands of flags, big blue foam hands and clap banners before the game, encouraging fans to #JoinTheRoar. The tremendous atmosphere helped Leinster Rugby on their way to a 24-9 victory and set up a Championship decider with Glasgow Warriors.

 


Is Scott Fardy rich? Would Sean Cronin encourage his kids to play rugby? How many people does it take to beat Rhys Ruddock in an arm wrestling contest? These questions could only be from BearingPoint's Leinster Rugby Junior Press Conference. Watch the video now to find out the answer to these important questions and more.


Jan,19, BearingPoint released part one of the Junior Press Conference, featuring Leinster Rugby stars Sean Cronin, Scott Fardy and Rhys Ruddock. Our junior rugby correspondents were given free rein to ask whatever questions came to mind - with predictably hilarious results! Watch the first part of BearingPoint's Leinster Rugby Junior Press Conference.


Dec, 18: Leinster Rugby fans were treated to a sneak preview of BearingPoint's Leinster Rugby Junior Press Conference. Leinster Rugby stars Sean Cronin, Scott Fardy and Rhys Ruddock thought they were going for a routine press conference - but they hadn't prepared for the no limits style of questioning from our budding reporters.

 


Aug, 18: BearingPoint signed a five-year deal to become Leinster Rugby’s Official Innovation Partner. The announcement was made at a special press conference held at BearingPoint's office in Dublin. The event was attended by several of the country's top sports journalists as well as Leinster Rugby stars Rob Kearney, Robbie Henshaw and Sean O'Brien.

About BearingPoint

BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in four units: Consulting, Solutions, Business Services, and Ventures. Consulting covers the advisory business; Solutions provides the tools for successful digital transformation, advanced analytics and regulatory requirements; Business Services provides managed services beyond SaaS; Ventures drives the financing and development of start-ups. BearingPoint’s clients include many of the world’s leading companies and organizations. The firm has a global consulting network with more than 10,000 people and supports clients in over 75 countries, engaging with them to achieve measurable and sustainable success.

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