Customer & Growth
Customer experience is the most valuable asset for growth in the digital age
Digitalization has dramatically altered the relationship between customers and companies in B2B and B2C. The digital customer experience is an opportunity for new entrants and a challenge for incumbents, and a key question in our consumer-driven world is, how can we make better use of digital assets to improve loyalty, accelerate eCommerce, and create disruptive business models to develop sustainable growth?
Successful companies understand the needs and preferences of consumers. These companies satisfy customer expectations for continuous improvement and innovative, meaningful and contextualized experiences, simplicity, and speed. They know not only how to create a compelling digital experience, but they also know how to disrupt their own business models, salesforce, operations, and CRM to prevent customer churn to the competition. They can enlarge their product range and leverage the ecosystem to get the most out of the platform economy.
We enable businesses to create close relationships with their customers and grow their business.
BMW France, alongside a strategic BMW Group Salesforce project, wanted to enhance the buying process for their customers and better enable the dealerships to manage their client portfolio. Following a close collaboration with BearingPoint, BMW France gained a tailored solution that benefits them, the dealerships, and the customers.
With BearingPoint’s Emissions Calculator solution, Wipak took an important step on its journey to reduce its carbon footprint to zero by 2025. The company is now able to accurately calculate its carbon emissions, gaining transparency across the entire product life-cycle process.
Software Over The Air (SOTA) is a transformative technology that will radically change the way that the automotive industry delivers vehicle maintenance and software upgrades. The ability to deliver updates and fixes remotely has huge benefits in terms of cost saving, improved user experience and potential new revenue streams. With our comprehensive, modular approach from strategy to results, we at BearingPoint support OEMs to realize the full potential of SOTA.
In its latest study with marketing professionals, BearingPoint provides an overview of the major trends in data, KPIs, dashboards, and governance, offering CMOs lessons on measuring and getting the most out of their marketing campaigns.
BearingPoint was among the selected 12 companies that Forrester invited to participate in its report: The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2020. In this evaluation, BearingPoint was cited as a Strong Performer with the highest scores possible in the CX Roadmap Development, Employee CX Training and Delivery Consistency criteria.