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Digital Leaders in Ireland 2021

Digital Leaders in Ireland 2021 assesses companies’ maturity in digital customer interaction and how well they serve their customers through digital channels.

Industry ranking

Find detailed study findings by industry below - how they perform by digital dimension, compared to the prior year, and it also shows the digital leading companies by industry. Click on the specific industry bar below to learn more.

Banking
3.16
Telco
2.97
Insurance
2.80
Food Retail
2.73
Energy
2.69
Media
2.20
Food Produce
1.51
outstanding
very good
good
sufficient
poor
failed

Digital Dimensions

This section offers detailed information about the researched company's digital maturity by dimension. Click on the dimension tabs below to learn more. Percentages indicate the share of companies that are utilizing the listed digital criteria as part of their digital customer experience.

Digital product experience
3.26
Digital marketing
2.33
E-commerce
2.09
E-CRM
1.91
outstanding
very good
good
sufficient
poor
failed

Top 10 Digital Leaders in Ireland

The Banking industry stood out as the most digitally mature industry (3.16) in Ireland for the second year in a row. The strong performance of banks was also replicated in the company rankings, where three banks are included in the Top 5. Bank of Ireland (3 .55) comes in first place overall in the study, AIB in second place (3.45), with KBC in fifth place (3.30).

The results show that the digital maturity of companies in Ireland varies widely across the four dimensions and significant improvements can be achieved across all dimensions.

Bank of Ireland
3.55
AIB
3.45
Tesco
3.44
Dunnes Stores
3.32
KBC
3.30
SuperValu
3.28
Aviva
3.28
Permanent TSB
3.23
Ulster Bank
3.18
Laya Healthcare
3.18
Outstanding
Very good
good
Sufficient
Poor
Failed

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