Digital Leaders in Ireland 2019

The aim of the Digital Leaders Study is to gain an understanding of Irish companies’ digital maturity across different industries, as well as to identify opportunities and challenges that arise from the digitalisation of customer-facing processes.

Digitalisation continues to drive change across all aspects of Irish private and public sector. Irish businesses displayed an advanced level of maturity in their digital customer experience. However, with respect to their international counterparts, Ireland lagged behind. The results from this study highlighted that all observed Irish businesses could benefit from further digitalisation.

Industry report

Find detailed study findings by industry below - how they perform by digital dimension, compared to prior years, and it also shows the digital leading companies by industry. Just click on the specific industry bar below to learn more.

Banking

3.30

Telecommunications

3.05

Insurance

2.78

Energy

2.68

Food Retail

2.50

Media

2.33

Private Hospitals

1.83

Food Products

1.82
excellent
good
satisfactory
sufficient
poor
failed

Key findings

Categories

2020

Mobile-optimised sites

100%

Android application

66%

iOS application

55%

Promoting campaigns on the web

34%

Product reviews

13%

Integration with social media

11%

Product comparisons

9%

Content sharing via social med

7%

Ireland top 5

  1. AIB 3.94

    Banking
  2. Bank of Ireland 3.78

    Banking
  3. Tesco 3.67

    Food Retail
  4. KBC Bank 3.65

    Banking
  5. Three 3.57

    Telecommunications

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