This study assesses the digital maturity of 55 leading Irish companies from eight industry sectors against almost 600 of their peers and competitors in Europe. This was assessed across six dimensions: digital marketing, digital product experience, e-commerce, e-CRM, mobile and social media. On this page you can easily access the study highlights: industry and company rankings and details, summary by digital dimensions, related insights, and download the full PDF.
The aim of the Digital Leaders Study is to gain an understanding of Irish companies’ digital maturity across different industries, as well as to identify opportunities and challenges that arise from the digitalisation of customer-facing processes.
Digitalisation continues to drive change across all aspects of Irish private and public sector. Irish businesses displayed an advanced level of maturity in their digital customer experience. However, with respect to their international counterparts, Ireland lagged behind. The results from this study highlighted that all observed Irish businesses could benefit from further digitalisation.
Find detailed study findings by industry below - how they perform by digital dimension, compared to prior years, and it also shows the digital leading companies by industry. Just click on the specific industry bar below to learn more.
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Banking |
3.30
Banking
Retail banking is evolving to provide access to information anywhere, anytime and anyplace. In the digital era, the banking relationship is increasingly fragmented among various financial establishments and customers may view their bank as just one part of their financial network alongside other… View info |
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Telecommunications |
3.05
Telecommunications
The telecommunications industry has traditionally been the frontrunner in adopting new technologies. Accordingly, the telco industry in Ireland show strong digital maturity with all companies featuring in the top half of the study rankings. Companies are now looking to evolve further through the… View info |
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Insurance |
2.78
Insurance
The insurance industry remains dependent upon traditional sales methods through higher cost channels such as telephone interactions and brokerage. Improving digital channels is a crucial area for companies within the insurance sector. Improvement in product experience and digital sales is lacking -… View info |
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Energy |
2.68
Energy
While the retail side of the industry is dominated by three main players, there are signs that switching rates are starting to increase. The Energy industry’s overall performance is close to average across all dimensions, placing it 4th of the Irish industries evaluated with an average score of… View info |
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Food Retail |
2.50
Food Retail
Amid rapid transformation, the food retail industry has the most varied results compared to all other industries. The adoption of new technologies by customers has helped lead to a rise in their expectations. With a shifting dynamic in the industry, consumer buying power has increased. Traditional… View info |
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Media |
2.33
Media
The media industry has been ranked in the bottom half of industries in Ireland in the 2020 study. Most companies in the industry are falling behind in all of the digital dimensions and scored below average across the board in all four dimensions. However, a positive move from leaders in this… View info |
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Private Hospitals |
1.83
Private Hospitals
Perhaps more than most other industries, healthcare will be transformed by the use of technology in the coming years. The use of digital technologies in the healthcare system, as well as the medical practices that rely on them, will change how healthcare is delivered to patients in ever more… View info |
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Food Products |
1.82
Food Products
The expectations of customers in relation to digital product experience have risen substantially in a few short years. The standards of customer experience provided by large online retailers such as Amazon mean that companies across every industry have had to improve the digital experience they… View info |
Our 2017 Retail Report has found that traditional retail operating models are slowly disappearing. Where the power once lay firmly in the hands of the retailer, the consumer is now the driving force in the relationship. This shift of power, combined with an ever-changing social, demographic, economic and technological landscape, is forcing retailers to get closer to their customers than ever before.
Rather than owning an asset, behaviour has shifted towards more convenient rental agreements, available on-demand and with less commitment. The sharing or ‘peer-to-peer’ economy enables people to rent assets owned by another individual.
Urb-it sought to launch a pioneering new service within retail and logistics: personalized one-hour deliveries. They engaged BearingPoint to help create a strategy, an extensive business plan, a business case and an operating model plan.
