Is Europe missing out on the market potential of the platform economy?
Let’s be honest — the headline figures do not look good. Out of a total of USD 4.3 trillion globally, Europe can currently claim only 200 billion of market capitalisation — that is, less than 5%.
It is no secret that the science of decision-making has been deeply impacted by behavioural principles in recent years. We spoke with Professor Ivo Vlaev about the mainstreaming of behavioural economics and why corporate strategists should embrace its powerful insights.