The automotive industry is undergoing significant changes. Customers’ needs are dynamically changing, and there is substitution through mobility services and electrification, the entrance by tech companies, and unpredictable markets. All are strongly impacting business models and automotive companies’ value chains. This challenging environment increases pressure on margins and sales and finding new revenue streams. Hence, the dilemma automotive companies need to solve is to find the right balance between reducing operation costs along the value chain and investing in new business models to differentiate themselves and create competitive advantages.

Software Over The Air (SOTA)

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