We help media and entertainment clients engage customers, build long-term relationships, increase revenues, and reduce operation costs.
With massive free content distribution platforms and everchanging customer habits, media players must develop sustainable paid content strategies and learn how to operate more efficiently at a lower cost.
What we do:
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Studies and market intelligence:
- 360° panorama of subscriber expectations and behaviors in digital cultural subscriptions (SVOD, pay TV, music, online publishing, online gaming): expected features and content, price, purchasing power, subscription mix
- Benchmark of subscription revenue strategies for media groups (print and digital) and best practices identification
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Performance diagnosis:
- Diagnosis of subscription performance (overall profitability, compatibility with audience development strategies) and analysis of the leading indicators (ARPU, MRR, ARR, LTV, churn, SAC, SRC, SMC)
- Overall digital subscribing experience assessment
- Organization and processes assessment
- Data strategy and IS assessment
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Subscription strategies redesign:
- Overhaul of subscription value proposition: definition of new targets for editorial value proposition, product experience (UX, advertising pressure), and pricing evolution
- Definition of the data strategy and identification of use cases (personalization, targeting)
- Overhaul of sales and marketing organizations, process reengineering
- Overhaul of subscription IS: CRM, marketing automation solution, CDP, DMD
We leverage our experience and knowledge from numerous successful projects in B2B and B2C players in the media value chain.
