According to the latest BearingPoint research, connectivity is one of the most critical enablers for digitalisation. The study explores the influence factors across the Netherlands and identifies levers for telcos and other market players.

 

Amsterdam, 24-05-2023 – Management and technology consultancy BearingPoint’s latest study, “The Connectivity Challenge”, suggests telco operators master the fundamentals while promoting 5G to consumers. Based on 1,012 Dutch respondents, the study reveals that better communication regarding the benefits of 5G is urgently needed. Many consumers are unaware of the benefits and features of 5G. Operators need to address this issue by engaging with potential customers and highlighting the advantages of 5G.

Marc Bartels

Get the basics right to drive 5G connectivity. Successful adoption should be centred around a people value perspective, highlighting the transformative potential of this technology, and enhancing the overall digital experience for users. We’re excited to present this year’s Telco study, which expands beyond 5G to include overall connectivity performance, network quality and user satisfaction. The study gives rise to refresh the monetisation strategy and approach of our network operators.

Marc Bartels, Practice Leader Netherlands

A little-understood network technology

There are six interconnected points from the Dutch research that operators need to know and act on:

  1. It appears that there is still a considerable need for operators to raise awareness regarding the nature of 5G technology. A notable 23% of respondents remain unaware of what 5G is, while only 29% of respondents currently utilize 5G on their smartphones. Additionally, 40% lack understanding regarding the potential impact of 5G on network coverage, network performance, health considerations, economic development, data security, and its environmental implications.
  2. A significant 30% of respondents utilizing 5G technology did not notice improvement compared to 4G. This observation highlights the imperative need for enhanced clarity in communicating the advantages and benefits of 5G technology to ensure its value is fully understood and appreciated.
  3. Merely 3% of respondents expressed dissatisfaction with their existing mobile or fixed network services. This high level of satisfaction indicates that individuals may perceive their current network infrastructure to be adequately meeting their needs, thereby potentially contributing to their reluctance in embracing the adoption of 5G technology.
  4. Only 32% of respondents are willing to pay more for premium network services. When it comes to premium services that consumers are willing to pay extra for, audio/video streaming and personal hotspots emerge as the top favourites. Operators could capitalise on this by communicating the benefits of these specific use cases.
  5. 37% of respondents utilize their smartphone's hotspot feature intermittently due to bad Wi-Fi speed and stability. This reveals a reliance on alternative methods to meet their need for efficient connectivity. Furthermore, only 22% of respondents indicated that they are against transitioning from traditional fixed access to wireless solutions for home internet. These figures collectively indicate the presence of a potential market for wireless subscriptions at home.
  6. Network sustainability is important according to 58% of respondents. Communicating that 5G networks use less energy compared to 4G has the potential to influence consumer behaviour and drive higher adoption rates of 5G technology.
Jaco van Zijll Langhout

While customers would prefer an environmentally friendly provider, almost half of the respondents are unaware that 5G positively impacts the environment.

Jaco van Zijll Langhout, Partner & Sustainability Lead

Conclusion

The benefits of new technological advances must be communicated effectively to customers – 5G is no exception. Despite 5G being launched four years ago, many users do not understand how it can impact their lives.

Download the study here to find out more.

About the study

For the study, BearingPoint analysed 10,850 customers in eight European countries to assess their adoption of 5G and satisfaction with 5G, how they perceive mobile versus fixed networks and how they will use them in the future, and their views on network sustainability. The survey respondents, all aged 18 and over, were from Austria, France, Germany, Ireland, the Netherlands, Sweden, Switzerland, and the UK. The participants represent the average demographics of each country’s 18 and older population.

About BearingPoint

BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: The first unit covers the advisory business with a clear focus on selected business areas. The second unit provides IP-driven digital assets and managed services beyond SaaS. The third unit is designed to explore innovative business models with clients and partners by driving the financing and development of start-ups and leveraging ecosystems.

BearingPoint’s clients include many of the world’s leading companies and organisations. The firm has a global consulting network with over 10,000 people and supports clients in over seventy countries, engaging with them to achieve measurable and sustainable success.

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Download the study:

  • The Connectivity Challenge
    The Connectivity Challenge 949.58 KB Download