Amsterdam, 24-05-2023 – Management and technology consultancy BearingPoint’s latest study, “The Connectivity Challenge”, suggests telco operators master the fundamentals while promoting 5G to consumers. Based on 1,012 Dutch respondents, the study reveals that better communication regarding the benefits of 5G is urgently needed. Many consumers are unaware of the benefits and features of 5G. Operators need to address this issue by engaging with potential customers and highlighting the advantages of 5G.
Get the basics right to drive 5G connectivity. Successful adoption should be centred around a people value perspective, highlighting the transformative potential of this technology, and enhancing the overall digital experience for users. We’re excited to present this year’s Telco study, which expands beyond 5G to include overall connectivity performance, network quality and user satisfaction. The study gives rise to refresh the monetisation strategy and approach of our network operators.
Marc Bartels, Practice Leader Netherlands
There are six interconnected points from the Dutch research that operators need to know and act on:
While customers would prefer an environmentally friendly provider, almost half of the respondents are unaware that 5G positively impacts the environment.
Jaco van Zijll Langhout, Partner & Sustainability Lead
The benefits of new technological advances must be communicated effectively to customers – 5G is no exception. Despite 5G being launched four years ago, many users do not understand how it can impact their lives.
Download the study here to find out more.
For the study, BearingPoint analysed 10,850 customers in eight European countries to assess their adoption of 5G and satisfaction with 5G, how they perceive mobile versus fixed networks and how they will use them in the future, and their views on network sustainability. The survey respondents, all aged 18 and over, were from Austria, France, Germany, Ireland, the Netherlands, Sweden, Switzerland, and the UK. The participants represent the average demographics of each country’s 18 and older population.
BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: The first unit covers the advisory business with a clear focus on selected business areas. The second unit provides IP-driven digital assets and managed services beyond SaaS. The third unit is designed to explore innovative business models with clients and partners by driving the financing and development of start-ups and leveraging ecosystems.
BearingPoint’s clients include many of the world’s leading companies and organisations. The firm has a global consulting network with over 10,000 people and supports clients in over seventy countries, engaging with them to achieve measurable and sustainable success.