At BearingPoint, Ilse Spoelstra supports companies as they navigate digital disruption and technology-driven change. By combining her business and change management skills with creativity and empathy, she supports her customers in providing a more seamless and personalised digital experience to their customers.
I joined BearingPoint eight years ago after my graduation. As a business strategy and transformation consultant, I see the impact of digital disruption every day. In many sectors, disruptive startups are quickly gaining market share, and businesses that have been around for decades are suddenly losing their relevance. Combining my business and change management skills, I guide companies like these through their digital transformation.
More and more, our customers are asking us, ‘We see that the world is changing, and our customers have different expectations of us. What should we do?’ My colleagues and I on the digital strategy team help them determine how they can use design thinking, data and technology to provide a more seamless and personalised digital experience for their customers. We help them with challenges ranging from introducing differentiating products and business models to guiding them in accelerating their digital initiatives. For example, we may help a company explore possibilities to increase their market share across e-commerce platforms or drive customer engagement through their mobile applications.
In one of my favorite projects, my team has helped one of our international clients transform its digital customer experience in Central America. We talked to local executives about the tools and services they wanted to provide, and at the same time, we were asking their customers what technology they needed to be successful. I enjoy projects like these, as they give us the chance to design consumer-centric digital experiences. I also have the chance to travel and collaborate with people all over the world.
In addition to my client engagements, I am involved in developing innovative assets such as our data-driven persona engine. Although our clients are C-level executives with a great deal of experience, how to combine data, digital and customer experience is a complex challenge to tackle. The assets that we develop, such as the persona engine, help companies make digital transformation tangible and leverage their data with the latest approaches.
Through my work at BearingPoint, my goal is to help customers seize their digital potential and provide a superior customer experience to their consumers. Ultimately, this contributes to creating a better-connected world that gives everyone more time to spend on what matters.