Our combined capabilities and experience offers FMCG/CPG businesses a market differentiated and leading edge Trade Promotion Management, Sales and Retail Execution solution

Aforza and BearingPoint help FMCG businesses increase sales, reduce costs and optimise their Trade Promotion Management (TPM) investments. Clients that leverage the power of the Aforza solution have improved revenue, margin, and market share.

Aforza helps consumer goods companies sell more and grow faster. They achieve this through a suite of industry cloud and mobile applications built specifically to address the needs of the consumer goods industry; across modern, traditional and hybrid trade models. Built leveraging Salesforce technology, the solution delivers retail execution and trade promotion management innovation by connecting the organization’s trade planning and field sales teams together in real-time to solve the problems of unprofitable promotions, declining market share and lack of revenue growth. 

BrewDog recorded a 250% improvement in sales results in the first quarter of using Aforza, and then saw a sustained improvement of 40% in subsequent quarters. Strong field adoption and segment-driven account coverage have been key to this success.

Jerry Shedden, Head of On Trade, BrewDog

Whyte & Mackay needed to transform their front-office capabilities and create a step change in how data led insights are used to inform their strategy, empowering the team with a modern, beverage-focused cloud and mobile solution.

Mike Southgate, Sales Director, Whyte & Mackay

  • BearingPoint & Aforza whitepaper: Protect margins in uncertain times 1.94 MB Download

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