The European mobility landscape is undergoing rapid, groundbreaking shifts this decade, reshaping how we move and interact with transportation. Driven by urgent factors like climate action, energy concerns, and changing consumer expectations, these trends are fueled by exciting new technologies, such as autonomous driving, digital services, and subscription-based mobility platforms. Here’s a closer look at the three biggest trends revolutionizing mobility:
1. Mobility Beyond Ownership – The Rise of Mobility as a Service (MaaS)
Consumers are moving away from traditional car ownership in favor of on-demand, subscription-based transportation solutions. In this new paradigm, the focus is shifting from the vehicle itself to the seamless digital services and personalized experiences it can offer. This shift signifies a world where convenience, ease, and sustainability take priority over vehicle brand loyalty.
2. The Push for Climate Neutrality
As part of Europe’s green agenda, internal combustion engines are quickly phasing out. By 2030, an estimated 80% of new vehicles will be electric or environmentally friendly, enabling users to plan journeys with minimal environmental impact. This green transition isn’t just a necessity; it’s reshaping consumer expectations and driving demand for cleaner, sustainable mobility options.
3. Personalization Drives the Future of Mobility
Mobility is becoming more dynamic and user-centric. Personalization will be central, with services tailored to individual needs, creating new revenue opportunities for providers. From customizable subscription plans to on-demand features, consumers can expect mobility solutions that align with their lifestyles and preferences.
Staying Competitive: Insights from the New Car Online Sales Study 2024
As these changes redefine mobility, Original Equipment Manufacturers (OEMs) must adapt or risk falling behind. BearingPoint’s New Car Online Sales Study 2024 offers key insights into how OEMs can navigate this shift. Examining over 100 car manufacturers in Europe, the USA, and China, the study highlights how manufacturers are optimizing online sales to meet today’s consumer demands.
Dutch Automotive Industry: A Case Study in Online Car Sales Evolution
The Dutch automotive market is at the forefront of these trends, embracing digital purchasing journeys and innovations like Mobility as a Service. Driven by a tech-savvy consumer base, Dutch buyers increasingly prefer online research and purchases, with many completing the entire car-buying journey digitally. This report dives into the latest trends and customer expectations in the Dutch market, from easy-to-use platforms to new customization options that elevate the customer experience.
Study Findings: Benchmarking Digital Sales Experiences
BearingPoint’s study sheds light on how well global car manufacturers cater to the online customer experience. In a world where Dutch consumers value transparency, omnichannel flexibility, and convenience, manufacturers that excel in digital efficiency and customer satisfaction stand out. The study’s benchmarks reveal the leaders in online sales performance, offering essential insights for brands striving to stay ahead in an increasingly digital arena.
Redefining the Customer Journey in Online Car Buying
With a shift toward online purchasing, Dutch consumers now expect seamless digital-to-physical experiences, from browsing and virtual test drives to customizable options and real-time support. BearingPoint’s findings emphasize that intuitive, adaptable online platforms are crucial for capturing and retaining consumer interest in this digital-first era. With so many choices, customer loyalty will hinge on how well brands deliver a smooth, responsive online experience.
The Future of Digital Mobility
The Dutch automotive industry exemplifies how global trends like sustainability, digital transformation, and personalization are reshaping customer expectations. Online car sales platforms are evolving beyond convenience to offer an experience that aligns with today’s values. For brands looking to meet these demands, insights from the New Car Online Sales Study 2024 offer a blueprint to build digital engagement, eco-friendly options, and enhanced customization.
For more in-depth insights into online sales strategies, consumer engagement, and digital transformation in the automotive industry, download BearingPoint’s full report and stay ahead of the curve.