Lessons from Over a Decade of Research
When visiting companies and their digital leaders it is fascinating to hear what they do to remain at the forefront of digital and improving the customer experience (CX). But what truly sets a digital leader apart? After countless conversations with people and businesses leading the charge, some clear patterns have emerged. For over 10 years, BearingPoint has been on a mission to uncover what makes digital leaders stay ahead. Five key traits that stand out. Think of it like competing in a decathlon: you don’t need to dominate every single event, but you can’t afford to have any significant weaknesses. Let’s break down these five traits with relatable insights and real-world examples:
1. Clear Vision, Decisive Choices
The best digital leaders don’t chase every new trend. They stay grounded, focused, and work with a vision that guides their decisions year after year. IKEA is a prime example as the overall winner of the Digital Leader Study. Their dedication to sustainability drives everything they do, including their digital initiatives. Whether it’s their seamless online shopping experience or their bold environmental campaigns, every decision ties back to their core purpose.
IKEA
2. Digital as Part of the Bigger Picture
For true digital leaders, technology isn’t just a tool, it’s woven into the entire customer experience. In the charging solutions sector, Fastned has emerged as a clear winner. Their user-friendly charging stations and mobile platform demonstrate how digital innovation can make a complex process like EV charging effortless and customer-centric, creating a seamless experience that aligns with the fast-paced needs of the modern world.
Fastned
3. Data as a Growth Engine
Data is the fuel driving personalization and loyalty. Digital Leaders know how to use it. ABN AMRO, recognized as the winner in the banking sector, exemplifies this with their innovative use of data-driven solutions to offer personalized financial advice and enhance customer engagement. Their approach shows how leveraging data effectively can strengthen relationships and build trust.
ABN AMRO
4. Embracing Macro Trends
The best leaders don’t just ride the wave, they see it coming and act ahead of time. Sustainability and generative AI (GenAI) are two trends shaping the future, and companies at the top are taking action. From sustainability-driven digital strategies to the innovative use of GenAI, organizations are adapting to these shifts to stay ahead.
AI
5. Consistency Across the Board
Being a digital leader at HEMA means excelling in every area, like crafting the perfect stroopwafel, every part matters. HEMA demonstrates consistency through its seamless blend of offerings, from beloved products like the iconic ‘rookworst’ to an intuitive online shopping experience and excellent loyalty program. This approach keeps customers loyal and delighted.
HEMA
Why It All Matters
Digital Leaders are raising the bar for all companies and for what customers come to expect from you. Their ability to connect vision with execution, data with action, and trends with long-term strategy is what makes them true leaders. As the pace of change accelerates, organizations that embrace these traits are the ones shaping our future. Becoming a digital leader takes time, focus, and a willingness to take bold steps.
Learn from the best: What it takes to be a digital leader?
The 2024 Digital Leaders Study offers exclusive insights into how 86 companies from 13 industries in the Netherlands are excelling in areas like Digital Marketing, Digital Product Experience, E-Commerce, and E-CRM. With over 17,500 data points analyzed, this study uncovers the key traits of true digital leadership.
Don't miss out on the chance to learn from the best, like this year’s winner, IKEA.
Download the Digital Leaders Study 2024 and take your first step toward becoming a digital leader!
