Digital Leaders Study 2022
Our 2022 digital leaders study assessed 679 companies from 21 sectors in 11 countries, against criteria related to digital product experience, e-commerce, e-CRM and digital marketing.
Digital Leaders Study 2022
As technology has evolved, so has the prescription for being a digital leader. In 2022, what makes some digital-leading companies better than others?
Digital leadership in 2022 requires a mastery of personalization, customer centricity, innovation delivery and linking data and technology, while addressing real-world challenges.
Digitalization has transformed all industries, but while much attention is paid to what digital can deliver, digital leadership is hard won, with a huge dependency on getting the execution detail right.
Our 2022 digital leaders study assessed 679 companies from 21 sectors in 11 countries, against criteria related to digital product experience, e-commerce, e-CRM and digital marketing. We found that digital-leading companies focus on taking the following actions:
- Placing customers at the center of value propositions
- Generating a positive emotional response through all interactions with customers and networks
- Delivering value with a suite of advanced technology that synchronizes activities and leverages data centricity
- Innovating in all aspects of their ecosystem
- Integrating ethics, sustainability, and a broad world view in day-to-day activities.
- This report explores how you can take these actions to achieve success for your business.
Industry report
Find detailed study findings by industry below - how they perform by digital dimension, compared to prior years, and it also shows the digital leading companies by industry. Just click on the specific industry bar below to learn more.
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Retail – Electronics
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3.6
Retail – Electronics
Coming in first together with Retail – Interior is the Retail - Electronics industry. Retail – Electronics is the leader across industries for the second year in a row. View info |
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Retail - Interior
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3.6
Retail - Interior
The performance of the Retail – Interior industry is close to that of Retail – Electronics, demonstrating the fact that many companies have a cross-over of the products and services offered. This result is a strong improvement to the industry’s result in 2021. View info |
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Retail – Fashion
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3.4
Retail – Fashion
The Retail - Fashion industry has improved its performance slightly over the last year (from 3.3 to 3.4). This is an above average score and the industry is tied for second place in. It has matured significantly in Digital Marketing. View info |
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Retail - Food
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3.4
Retail - Food
The Retail – Food industry has greatly improved its performance compared to last year (2022: 3.4, 2021: 2.9). View info |
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Retail - Outdoor/Sports
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3.2
Retail - Outdoor/Sports
The Retail – Outdoor/Sports industry has an average score compared to all industries included in the Digital Leaders Study. We see a small improvement over last year with a single decimal point. View info |
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Telecom
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3.1
Telecom
The Telecom industry maintains its score of 3.1 out of 5 which is above average. The industry performs well for Digital Marketing and Digital Experience. View info |
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Transportation
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2.9
Transportation
The Transportation industry scores average for digital maturity but outperforms many industries for E-CRM. View info |
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Banking
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2.7
Banking
Banking scores an average of 2.7 out of 5 for the Digital Leaders Study. Banking scores well for Digital Experience and Digital Marketing but underperforms for E-Commerce. View info |
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Postal
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2.7
Postal
The Postal industry scores 2.7 out of 5, demonstrating its relative lack of digital maturity compared to many of the other industries in this study. The E-Commerce dimension is a highlight and scores better than most industries except Retail. View info |
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Energy
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2.5
Energy
The Energy industry scores 2.5 out of 5, demonstrating its relative lack of digital maturity compared to many of the other industries in this study. The E-CRM dimension is a highlight, the Energy industry is demonstrating leadership in a domain where many Digital Leaders in other industries lag. View info |
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Consumer Goods
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2.0
Consumer Goods
The Consumer goods industry scores 2.0 out of 5, demonstrating its relative lack of digital maturity compared to many of the other industries in this study. View info |
Key findings
This section offers detailed information about the researched company's digital maturity by dimension. Click on the dimension tabs below to learn more. Percentages indicate the share of companies that are utilizing the listed digital criteria as part of their digital customer experience.
Top 10 Digital Leaders in the Netherlands
Dutch companies managed to become more digitally mature since last year and are performing more consistently across all dimensions. Find out who the top 10 digital leaders are below.
Dutch companies take the top-3 positions in this year’s European and US edition of the Digital Leaders Study, demonstrating that the Netherlands is a highly competitive market. With an overall grade of 3.0, the digital maturity of Dutch companies slightly increased compared to 2021 (2.9). We observe many companies and some industries enhancing their digital maturity.