Digital Leaders Study 2022

Our 2022 digital leaders study assessed 679 companies from 21 sectors in 11 countries, against criteria related to digital product experience, e-commerce, e-CRM and digital marketing.

Industry report

Find detailed study findings by industry below - how they perform by digital dimension, compared to prior years, and it also shows the digital leading companies by industry. Just click on the specific industry bar below to learn more.

Retail – Electronics
3.6
Retail - Interior
3.6
Retail – Fashion
3.4
Retail - Food
3.4
Retail - Outdoor/Sports
3.2
Telecom
3.1
Transportation
2.9
Banking
2.7
Postal
2.7
Energy
2.5
Consumer Goods
2.0
outstanding
very good
good
sufficient
poor
failed

Key findings

This section offers detailed information about the researched company's digital maturity by dimension. Click on the dimension tabs below to learn more. Percentages indicate the share of companies that are utilizing the listed digital criteria as part of their digital customer experience.

Digital Marketing
3.2
Digital Product Experience
3.2
E-Commerce
2.7
E-CRM
2.6
outstanding
very good
good
sufficient
poor
failed

Top 10 Digital Leaders in the Netherlands

Dutch companies managed to become more digitally mature since last year and are performing more consistently across all dimensions. Find out who the top 10 digital leaders are below.

Dutch companies take the top-3 positions in this year’s European and US edition of the Digital Leaders Study, demonstrating that the Netherlands is a highly competitive market. With an overall grade of 3.0, the digital maturity of Dutch companies slightly increased compared to 2021 (2.9). We observe many companies and some industries enhancing their digital maturity.

2022
HEMA
4.0
Bol.com
3.8
G-Star
3.7
Wehkamp
3.7
Scotch&Soda
3.6
LIDL
3.5
Coolblue
3.5
MediaMarkt
3.5
De Bijenkorf
3.5
IKEA
3.5
Outstanding
Very Good
Good
Sufficient
Poor
Failed