Our 2023 digital leaders study assessed 73 companies from 14 sectors against criteria related to Digital Product Experience, E-Commerce, E-CRM and Digital Marketing.

Industry report

Retail - Electronics
3.8
Retail - Food
3.5
Transport/ Travel
3.5
Retail Outdoor/ Sports
3.4
Retail - Interior
3.4
Retail - Fashion
3.4
Banking
3.2
Insurance
3.1
Telecom
3.1
Energy
3.0
Automotive
2.8
Postal
2.8
eMobility
2.3
Consumer Goods
2.2
outstanding
very good
good
sufficient
poor
failed

Key findings

Digital Product Experience
3.5
E-Commerce
3.0
Digital Marketing
2.9
E-CRM
2.8
outstanding
very good
good
sufficient
poor
failed

Top 10 Digital Leaders in the Netherlands

Dutch companies managed to become more digitally mature since last year and are performing more consistently across all dimensions. Find out who the top 10 digital leaders are below.

2023
Bol
3.8
ANWB
3.8
Coolblue
3.8
G-Star Raw
3.7
MediaMarkt
3.7
HEMA
3.7
NS
3.7
Decathlon
3.7
Tommy Hilfiger
3.7
IKEA
3.7
Outstanding
Very Good
Good
Sufficient
Poor
Failed