The 2024 Digital Leaders Study for the Netherlands reviews 86 companies’ digital maturity across 13 industries against criteria related to Digital Marketing, Digital Product Experience, E-Commerce and E-CRM. We collect and analyse 17.500 datapoints to identify digital leaders. BearingPoint has executed this study for more than 10 years and aims to identify the constantly evolving elements that identify digital experience leadership. IKEA is the outright winner of this years’ edition. Scroll down to see the complete leaderboard.
Download your free copy of this study to learn what makes companies leaders today, and how they are preparing to lead in the future.
Last year was a breakthrough year for the use of Generative Artificial Intelligence (GenAI). That was observed in our Digital Leaders Study as companies started to incorporate GenAI in their customer interactions, with over 50% of the researched companies actively utilizing chatbots or other AI-powered applications for consumer interactions. Companies have now started to adopt GenAI more broadly, with capabilities extending beyond functions such as chatbots or interactive FAQs. The future of GenAI promises even greater business adoption.
Consumers on the other hand continue to place ever greater importance on sustainability. Particularly Gen Z and Millennials consider sustainability when buying from or aligning themselves with brands. When younger consumers perceive a brand as being transparent on sustainability, they are significantly more likely to spend more on the brand than older generations. Digital Leaders are actively considering how to incorporate this development into their digital experiences.
Industry report
The Digital Leaders Study reviews the performance of 86 companies across 13 industries by assessing 203 elements of digital experience for each company. Retail is the leading industry, something this study has observed for many years. It is inherently competitive and frequent customer purchases allow the industry to build a close relationship and detailed picture of purchasing behaviour. It has the best E-Commerce platforms and E-CRM strategies. In the report you will find how individual companies perform in each of these industries.
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Retail
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Retail |
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Supermarket
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Supermarket |
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Telco
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Telco |
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Transport/ Travel
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Transport/ Travel |
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Retail - Fashion
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Retail - Fashion |
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Banking
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Banking |
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Insurance
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Insurance |
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Energy
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Energy |
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Postal
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Postal |
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Grid Operators
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Grid Operators |
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Flex Energy Solutions
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Flex Energy Solutions |
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FMCG
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FMCG |
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Charging Solutions
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Charging Solutions |
Key findings
Out of the 4 researched dimensions Digital Marketing stands out as the only dimension to advance this year. The primary driver of this growth is influencer marketing, which businesses are increasingly leveraging to good effect. Download the full report to see what trends are impacting the other dimensions.
Top 10 Digital Leaders in the Netherlands
The leaderboard for the Digital Leaders Study sees several newcomers in the top 10. IKEA wins outright by advancing its digital maturity score by 6% compared to last year. KLM comes in 3rd position and its growth outperfrmed even IKEA. The performance of all 86 companies researched in the Digital Leaders Study can be found in the report you can download on this page.
