Consumer Goods & Retail
Technology & hyper-agility for a personalized and human consumer experience
Technology & hyper-agility for a personalized and human consumer experience
BearingPoint‘s Marketing Operations Grid is a systematic approach to address the organizational changes and challenges faced when taking marketing automation to the next level (stepping up the game in terms of marketing automation). It supports mapping out roles and responsibilities, as well as key competencies that shape the future marketing organization in the context of state-of-the-art marketing technology.
If companies limit their data and analytics experts' tasks to services for projects, they lose momentum in digital business transformation. Companies that make their strategic decisions with the support of a Chief Data Officer (CDO) place greater emphasis on the customer experience and drive revenue growth. BearingPoint's CDO Survey provides insights into the reasons for appointing CDOs, their roles and responsibilities, the structure and functioning of CDO offices, their stage of development, and their biggest challenges.
International food and beverage company, Hero, was faced with the challenge as to whether they should upgrade their heterogenous ERP landscape. With BearingPoint’s support Hero gained a clear vision of how to approach the future with insight and confidence.
