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DEM market is a huge opportunity and the market potential from now until 2020 is estimated at approximately 100 bln €. More and more companies are turning into a platform-based model to become a digital service providers with their own products and bundle them with an ecosystem of partners may be a solution to achieve their digital transformation successfully.

Although large established firms are truly different from digital entrants, many are starting to transform their business successfully through digital technology.

Digital is often transforming the business model, making it shift from a B2B to a B2C model, or on the opposite from a B2C to a B2B model or enlarging it into a business-to-business-to-consumer (B2B2X).

Hence, the challenge is about using digital to make deeper changes in the value chain from product and service development to fulfillment. In most cases, this starts with learning to work with an ecosystem of partners to co-create and enrich service offerings, then rapidly mass-personalize and recommend them to customers. This requires new digital foundations to handle complexity and repeatability in bringing together ecosystem partners to develop new coherent service bundles.

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