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Learning by doing is a key believe that I base my expertise on. This believe is behind my approach as Customer & Channel Transformation lead, bringing to the table experience in FMCG, entrepreneurship and consulting. 
My clients face strategic questions on how to remain successful when industry and customer behavior changes rapidly. Having worked in innovation, supply chain, marketing, sales and automaton I help clients to find a cross functional pragmatic answer.

Usually the approach I seek includes elements such as: Use the perspective of your customer, switch from product based organization to customer segment based, expand the proposition, use digital to improve your customers experience, focus and improve commercial capabilities and base your operations on a lean customer driven approach.

This expertise has helped many companies to turn around, find new perspective and regain ability to grow.

As a family man I engage a lot with my wife and three children, mixing my own interests such as Hockey, Art, Ecology and Cooking with family activities.

Jan Jacob Koomen

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