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Digital Leaders in The Netherlands in 2020

“Digital Leaders in Netherlands 2020” assesses companies’ maturity in digital customer interaction over 4 dimensions and how well they serve their customers through digital channels.

Industry report

The Digital Leaders Study shows that Dutch companies have improved their digital maturity over the years. Still, there are areas that need their attention so that they can keep up with customers’ high demands. Click on the industry bar below for more detailed industry study findings on how they perform by digital dimension, comparisons to prior year, and digital leading companies.

Electronics

3.46

Interior/Department stores

3.17

Fashion

3.02

Passenger Transportation

2.97

Telecom

2.96

Outdoor/Sports

2.81

Food Retail

2.80

Banking

2.72

Energy

2.63

Consumer Goods

2.41

Postal

2.25

Technology and Manufacturing

1.9
excellent
good
satisfactory
sufficient
poor
failed

Key findings

This section offers detailed information about the 60 companies’ digital maturity by dimension, showing performance by category and the top five digital leader companies. Click on the dimension tabs to learn more!

Dutch companies have potential for improvement in the digital marketing dimension, as they show a low level of maturity. Digital marketing is important to drive traffic and increase brand awareness, through which competitive advantages can be created. To become more competitive, the companies should increase their digital marketing efforts. The differences between the 60 companies in this dimension is substantial, and the average score of 1.9 shows plenty of room for improvement.

Category

Twitter marketing

59%

Affiliate marketing

54%

Pay-per-click

37%

Retargeted advertising 

35%

Instagram advertising

17%

Netherlands top 5

  1. Ziggo 3.7

    Telecom
  2. KPN 3.4

    Telecom
  3. Bol.com 3.4

    Retail Electronics
  4. Beter Bed 3.3

    Retail Interior/Department Stores
  5. HEMA 3.2

    Retail Interior/Department Stores

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