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Digital Leaders in The Netherlands in 2021

Digital Leaders in Netherlands 2021 assesses companies’ maturity in digital customer interaction over 4 dimensions and how well they serve their customers through digital channels.

Digital Leaders in the Netherlands 2021 assesses companies’ maturity in digital customer interaction and how well they serve their customers through digital channels

Industry report

Find detailed study findings by industry below - how they perform by digital dimension, compared to prior years, and it also shows the digital leading companies by industry. Just click on the specific industry bar below to learn more.

Retail – Electronics
3.7
Retail – Fashion
3.3
Retail - Interior/Department Stores
3.2
Passenger transportation
3.1
Telecom
3.1
Retail - Outdoor/sports
3.1
Banking
3.0
Food Retail
2.9
Drug Store/Pharma
2.8
Postal
2.8
Insurance
2.7
Consumer Goods
2.6
Energy
2.6
Media
2.5
Technology & Manufacturing
2.4
outstanding
very good
good
sufficient
poor
failed

Key findings

This section offers detailed information about the researched company's digital maturity by dimension. Click on the dimension tabs below to learn more. Percentages indicate the share of companies that are utilizing the listed digital criteria as part of their digital customer experience.

Digital product experience
3.5
E-Commerce
2.9
Digital Marketing
2.5
E-CRM
2.4
outstanding
very good
good
sufficient
poor
failed

Top 10 Digital Leaders in the Netherlands

Dutch companies managed to become more digitally mature since last year and are performing more consistently across all dimensions. Find out who the top 10 digital leaders are below.

With an overall grade of 2.9, Dutch companies managed to improve their performance in digital maturity since 2020. We observed that companies enhanced their digital performance, implying that they do not cease their efforts when having achieved a sufficient grade.

2021 2020
Coolblue
3.9
3.5
Bol.com
3.8
3.6
Hunkemӧller
3.8
3.5
Philips
3.7
HEMA
3.6
3.7
T-Mobile
3.5
3.0
G-Star
3.5
3.5
MediaMarkt
3.5
3.3
ANWB
3.5
3.0
Albert Heijn
3.5
3.1
outstanding
very good
good
sufficient
poor
failed

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