In the business world, change is constant
In its latest study with marketing professionals, BearingPoint provides an overview of the major trends in data, KPIs, dashboards, and governance, offering CMOs lessons on measuring and getting the most out of their marketing campaigns.
For many years now, BearingPoint has been assessing companies on their digital maturity in BearingPoint’s Digital Leaders Study. The study is conducted yearly in multiple European countries in parallel and evaluates prominent companies from various industries along four comprehensive dimensions of digital maturity. As in previous years, we have acquired interesting insights that add to our understanding of long-term digital trends, leading digital companies and their best practices, and areas of improvement.
If companies limit their data and analytics experts' tasks to services for projects, they lose momentum in digital business transformation. Companies that make their strategic decisions with the support of a Chief Data Officer (CDO) place greater emphasis on the customer experience and drive revenue growth. BearingPoint's CDO Survey provides insights into the reasons for appointing CDOs, their roles and responsibilities, the structure and functioning of CDO offices, their stage of development, and their biggest challenges.
Quantum computing will be a technological revolution and an evolutionary leap for analyzing highly complex data. And the time for looking closely into quantum computing is now –quantum computers may become quite relevant for your future business. Our paper provides a quantum computing overview, fields of application and describes a novel use case.