Learn from the best: What it takes to be a digital leader

As technology has evolved, so has the prescription for being a digital leader. In 2022, what makes some digital-leading companies better than others?

Digital leadership in 2022 requires a mastery of personalization, customer centricity, innovation delivery and linking data and technology, while addressing real-world challenges. 

Digitalization has transformed all industries, but while much attention is paid to what digital can deliver, digital leadership is hard won, with a huge dependency on getting the execution detail right.

Our 2022 digital leaders study assessed 679 companies from 21 sectors in 11 countries, against criteria related to digital product experience, e-commerce, e-CRM and digital marketing. We found that digital-leading companies focus on taking the following actions:

• Placing customers at the center of value propositions
• Generating a positive emotional response through all interactions with customers and networks
• Delivering value with a suite of advanced technology that synchronizes activities and leverages data centricity
• Innovating in all aspects of their ecosystem
• Integrating ethics, sustainability, and a broad world view in day-to-day activities.

This report explores how you can take these actions to achieve success for your business.