Digital Leaders Study 2022
Our 2022 digital leaders study assessed 679 companies from 21 sectors in 11 countries, against criteria related to digital product experience, e-commerce, e-CRM and digital marketing.
Digital Leaders Study 2022
As technology has evolved, so has the prescription for being a digital leader. In 2022, what makes some digital-leading companies better than others?
Digital leadership in 2022 requires a mastery of personalization, customer centricity, innovation delivery and linking data and technology, while addressing real-world challenges.
Digitalization has transformed all industries, but while much attention is paid to what digital can deliver, digital leadership is hard won, with a huge dependency on getting the execution detail right.
Our 2022 digital leaders study assessed 679 companies from 21 sectors in 11 countries, against criteria related to digital product experience, e-commerce, e-CRM and digital marketing. We found that digital-leading companies focus on taking the following actions:
- Placing customers at the center of value propositions
- Generating a positive emotional response through all interactions with customers and networks
- Delivering value with a suite of advanced technology that synchronizes activities and leverages data centricity
- Innovating in all aspects of their ecosystem
- Integrating ethics, sustainability, and a broad world view in day-to-day activities.
This report explores how you can take these actions to achieve success for your business.