Consumer Goods & Retail

Fra kundedata til forretningsverdi

Det moderne forbrukermarkedet er i rask endring, og vi har sett at konsumentene i stor grad har endret kjøpsvaner og kjøpsadferd de siste ti årene. Dagens kunder har stadig høyere forventninger til produkter, leveringstider, pris og kvalitet enn tidligere, og mye kan forklares ved den enorme økningen i tilgjengelig informasjon. Kundene er mer informert enn noen gang, søker stadig etter andres bekreftelse og ser på tidligere kunders erfaringer før et eventuelt kjøp. Det at kundene alltid har med seg internett i lommen, muliggjør kontinuerlig tilstedeværelse i markedet og har gjort det digitale aspektet uunnværlig i de fleste kundereiser i dag.

BearingPoint acquires Inpuls, a leading data specialist in Belgium

The acquisition contributes to BearingPoint’s overall growth objectives, strengthens its presence in Belgium, and enhances its data capabilities.

Sub-Saharan Africa Shows Western Retailers how to Leapfrog to the Future of Retail By leveraging a Sense of Community

Challenge the Perception of Chinese Retailers to Inspire Western Retailers’ Focus on Ecosystems

Leading Chinese retailers are defining a new ‘era of belonging’ by forging stronger ties with consumers through an innovative buying experience. They are also reinventing their own business models by introducing innovative new revenue streams leveraging “retail-as-a-service” offerings. CEOs at Western retailers can learn from Chinese business practices how to combine seamless omnichannel experiences with predictive analytics, to develop
customer loyalty and to innovate creatively to introduce new revenue growth.

The most digitalized companies in Europe in the area of customer interaction come from the telecom, retail and consumer products industries – Deutsche Telekom tops the list

BearingPoint’s study “Digital Leaders in Europe” assesses 593 European companies’ digital maturity in customer interaction across six dimensions.

Kao Prepares for the Future by Increasing Procurement Process Efficiency Using SAP Fiori®

Kao can now manage its procure-to-pay activities with high consistency, timeliness and reliability

BearingPoint adds 17 new Partners in Europe

BearingPoint continues to strengthen its position as an independent, client-focused, European firm.