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Digital Leaders in Norway 2019

The Digital Leaders in Norway 2019 study assesses the digital competitiveness and success of prominent Norwegian companies. The study also include an assessment of 11 public organizations across five dimensions: digital presence, digital experience, e-CRM, mobile availability and social media. Download the PDF and get full access to the study findings.

Industry reports

Find detailed study findings by industry below - how they perform by digital dimension, compared to prior year, and it also shows the digital leading companies by industry. Just click on the specific industry bar to learn more.

Telecom

3.1

Retail

2.7

Food retail

2.6

Passenger transportation

2.6

Media

2.6

Insurance

2.5

TV & broadband

2.5

Bank

2.5

Energy

2.3

Consumer products (food)

1.9
outstanding
very good
satisfactory
sufficient
poor
failed

Key findings

This section offers detailed information about the researched companies digital maturity by dimension, showing performance by category and the top five digital leader companies. Click on the dimension tabs below to learn more. Percentages indicate the share of the evaluated companies that are utilizing the listed categories as part of their digital customer experience.

Norwegian companies score below the sufficient grade in digital marketing. They should focus on search engine marketing and retargeted advertising to create awareness and attract prospective customers.

Categories

2019 2018

Pay per click

46%
66%

Cross-linking

46%
39%

Display ads in main media

36%
46%

Retargeted advertising

26%
22%

Affiliate marketing

7%
4%

Norway top 5

  1. Telenor 4.0

    Telecom, B2C
  2. Telia 3.2

    Telecom, B2C
  3. Komplett.no 3.0

    Retail, B2C
  4. SAS 3.0

    Passenger transportation, B2C
  5. Fjordkraft 2.9

    Energy, B2C

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