Amongst innovation services, in-store customization is expanding in various CPG and retail segments. The customer is now searching for unique products, which he designs and customizes according to his needs.
Customer satisfaction is based on the uniqueness status of the product. In response, distributors and brands must incorporate these new customer needs into their sales models by innovating via customization processes such as 3D printing. Considered as a lever of differentiation, customization is a real challenge for distributors and brands in terms of costs and logistics.
Engaging customers towards brands through product customization would include:
This newsletter gives you more insights on the nature of product customization and will suggest some areas of investigation: