At the university in the 1990’s I studied international business, mathematics, and computer science. Since then, everything I have worked with in my professional carreer has been in the area where business and IT meet, which looks like a very stringent line of thought from my education to where I am today. More than anything, however, it is a representation of how business and IT has iterated towards a common area of expertise and opportunity. The latest phase of this convergence of business and IT, digitalization, takes it even further. It becomes more and more difficult to separate one from the other, to a degree where new business models and technical innovations enable and accelerate eachother seamlessly. A fascinating evolution of how we produce and consume products, services, and information – and the most interesting of times for any industry.