This study assesses 84 leading Swedish companies’ digital maturity across four dimensions: digital marketing, digital product experience, e-commerce and e-CRM. On this webpage you can easily access the study highlights: industry- and company rankings and details, summary by digital dimensions, related insights, and download the full PDF.
“Digital Leaders in Sweden 2020” assesses companies’ maturity in digital customer interaction and how well they serve their customers through digital channels.
The digital maturity of Swedish industries and companies has increased since last year. This is a clear trend even if the magnitude of the increase differs, and there are interesting changes in the top placements. Click on the industry bar below for more detailed industry study findings on how they perform by digital dimension, comparisons to prior year, and digital leading companies.
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Telecom B2C |
3.24
Telecom B2C
Telecom B2C (3.24) is the highest-ranking industry in this year’s study, with continuing improvements to its strong digital dimensions. To receive a grade higher than good, however, telecom B2C companies need to improve its efforts in all four dimensions, especially in digital marketing. View info |
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Energy |
3.18
Energy
Energy is placed second in the industry ranking with a strong performance in the digital product experience dimension. The energy industry has made great improvements resulting in a good grade. View info |
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Food retail |
3.16
Food retail
Steady improvements in all four digital dimensions lead to a good (3.16) grade for the food retail industry in this year’s study. Most companies in the industry have made significant improvements, and the industry continues to see digital refinements. View info |
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Telecom B2B |
3.13
Telecom B2B
Telecom B2B continues to receive a good grade (3.13), but several other industries score higher this year, leading to a lower ranking for the industry than last year. The industry should focus on all four dimensions in order to keep up with the overall digital development. View info |
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Retail |
3.12
Retail
Most Swedish companies within retail have improved their digital efforts, leading to a good grade (3.12) overall for the industry. Companies from other industries have bettered their digital grades even more though, which leads to retail ranking lower than last year. View info |
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Bank |
3.05
Bank
The bank industry has improved since last year. Three banks are placed in the top 10 of all the companies in the survey. However, improvements are needed in all four dimensions, especially in digital marketing, where all of the banks receive a low score. View info |
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Insurance |
2.92
Insurance
The insurance industry has improved a lot, especially in digital product experience and e-commerce, but its score has decreased in e-CRM. This leads to the industry only attaining a sufficient grade (2.92) in this year’s study. View info |
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Media |
2.84
Media
Slight improvements in all four digital dimensions are not enough for companies in the media industry to grade above sufficient (2.84). Major differences between digital front-runners and those lagging behind contribute to the industry not achieving a higher grade. View info |
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Passenger transportation |
2.82
Passenger transportation
The passenger transportation industry score has remained relatively unchanged since last year’s study. Both stronger and weaker digital dimensions give an overall sufficient grade (2.82) and dropped placements in the rankings. View info |
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Manufacturing |
2.78
Manufacturing
The manufacturing industry has slightly improved its overall score compared with last year. On the other hand, improvements are necessary, as the industry is second-last on the list. Electrolux gets the best overall grade with strong performances in e-commerce and digital product experience. View info |
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Consumer products (food) |
2.33
Consumer products (food)
Consumer products (food) comes last in this year survey, and the industry has fallen further behind others. On a positive note, it has made slight improvements in three of the four dimensions. View info |
This section offers detailed information about the researched companies digital maturity by dimension, showing performance by category and the top five digital leader companies. Click on the dimension tabs below to learn more.
Swedish companies receive a sufficient (2.03) grade in digital marketing but improvements are needed. The media industry performs best with a strong focus on display advertising and search engine marketing.
Our 2017 Retail Report has found that traditional retail operating models are slowly disappearing. Where the power once lay firmly in the hands of the retailer, the consumer is now the driving force in the relationship. This shift of power, combined with an ever-changing social, demographic, economic and technological landscape, is forcing retailers to get closer to their customers than ever before.
Rather than owning an asset, behaviour has shifted towards more convenient rental agreements, available on-demand and with less commitment. The sharing or ‘peer-to-peer’ economy enables people to rent assets owned by another individual.
