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Digital Leaders in Sweden 2020

“Digital Leaders in Sweden 2020” assesses companies’ maturity in digital customer interaction and how well they serve their customers through digital channels.

Industry report

The digital maturity of Swedish industries and companies has increased since last year. This is a clear trend even if the magnitude of the increase differs, and there are interesting changes in the top placements. Click on the industry bar below for more detailed industry study findings on how they perform by digital dimension, comparisons to prior year, and digital leading companies.

Telecom B2C

3.24

Energy

3.18

Food retail

3.16

Telecom B2B

3.13

Retail

3.12

Bank

3.05

Insurance

2.92

Media

2.84

Passenger transportation

2.82

Manufacturing

2.78

Consumer products (food)

2.33
Outstanding
very good
good
sufficient
poor
failed

Key findings

This section offers detailed information about the researched companies digital maturity by dimension, showing performance by category and the top five digital leader companies. Click on the dimension tabs below to learn more.

Swedish companies receive a sufficient (2.03) grade in digital marketing but improvements are needed. The media industry performs best with a strong focus on display advertising and search engine marketing.

Categories

2020

Cross-linking

86%

Pay per click

42%

Retargeted advertising

24%

Affiliate marketing

6%

Facebook

100%

YouTube

100%

Instagram

91%

Twitter

89%

Sweden top 5

  1. Com Hem 3.29

    Media, B2C
  2. Avanza Bank 3.09

    Bank, B2C
  3. Stena Line 3.08

    Passenger transportation, B2C
  4. Spotify 3.04

    Media, B2C
  5. Länsförsäkringar 2.80

    Insurance, B2C

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