This study assesses 84 leading Swedish companies’ digital maturity across four dimensions: digital marketing, digital product experience, e-commerce and e-CRM. On this webpage you can easily access the study highlights: industry- and company rankings and details, summary by digital dimensions, related insights, and download the full PDF.
“Digital Leaders in Sweden 2020” assesses companies’ maturity in digital customer interaction and how well they serve their customers through digital channels.
Our 2017 Retail Report has found that traditional retail operating models are slowly disappearing. Where the power once lay firmly in the hands of the retailer, the consumer is now the driving force in the relationship. This shift of power, combined with an ever-changing social, demographic, economic and technological landscape, is forcing retailers to get closer to their customers than ever before.
